The
Brick.
Every Tuesday — what matters, what changed, and what to ignore in trades marketing. In 5 minutes. Free. Subscribers get issues weeks before they hit the blog.
Latest Issue
The Brick #019: The Complete Review Machine. Rebuild It Around Four Metrics.
Jul 8, 2026
19 Issues Every Tuesday 5-Min Read
Past Issues
The Brick #018: The 5-Star Review Is Dead. Recency Won.
Jul 1, 2026
The Brick #017: Your AI Search Visibility Audit. Where You Stand. What to Fix First.
Jun 24, 2026
The Brick #016: ChatGPT Ads Are Real Now. Five Things Home Services Needs to Know.
Jun 16, 2026
The Brick #015: Your Q3 Reset Meeting. 60 Minutes. Step by Step.
Jun 10, 2026
The Brick #014: The Mid-Year Marketing Reset. Use H1 to Rebuild H2.
Jun 3, 2026
The Brick #013: Your Marketing Isn't Broken. Your Org Chart Is.
May 27, 2026
The Brick #012: Your Google Ads Audit
May 20, 2026
The Brick #011: Five 2026 Numbers Your Dashboard Needs
May 13, 2026
The Brick #010: The Summer Sprint
May 6, 2026
The Brick #009: The March Reset
Apr 29, 2026
The Brick #008: How Buyers Are Finding You Now
Apr 22, 2026
The Brick #007: What SaaS Knows About Growth That The Trades Don't
Apr 15, 2026
The Brick #006: What Capital Really Teaches About Scaling
Apr 8, 2026
The Brick #005: Too Many Leads? Your Bottleneck Might Be Capacity
Apr 1, 2026
The Brick #004: How Real Operators Think About Marketing Spend
Mar 25, 2026
The Brick #003: When More Leads Actually Hurt Your Business
Mar 18, 2026
The Brick #002: Growth ≠ Scale — Why Bigger Isn't Always Better
Mar 11, 2026
The Brick #001: Why Most Home Service Businesses Stall (And How Not To)
Feb 25, 2026
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