Every Question,
One Place.
Everything you need to know about working with DUO — from pricing and contracts to how we drive results for your trade.
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Getting Started
How do I know whether my business is a good fit for DUO?
You're a great fit if you run a trades business doing $1M+ in annual revenue, you value quality and ROI over the cheapest option, and you want a collaborative partner who will challenge you, not just "take orders." You're probably not a fit if you're looking for the cheapest possible solution or aren't ready to invest at least $2K–$3K/month in ad spend.
Can I talk to an existing client before signing up?
Absolutely. We'll connect you with a real client in a similar trade so you can hear it straight from them — what it looked like before DUO, what changed after, and whether it was worth it. No scripts, no filters.
Pricing & Contracts
What does it cost?
Websites starting at $6,000 one time. Ads management from $2,200 a month, flat. Local SEO from $750 a month. Revenue Sync comes with everything. You shouldn't have to book a call to learn a price. See pricing →
Am I locked into a long-term contract?
No. Month-to-month with thirty days' notice, on everything. Most agencies in this space require twelve months — there's a reason. We'd rather earn it every month.
Do you offer pay-on-performance pricing?
Yes, for qualified clients. Our fee ties to closed revenue instead of a flat retainer — same system, same team, same Revenue Sync. Mention pay-on-performance on the book-a-call form and we'll tell you honestly whether you qualify.
How much ad spend do you recommend?
Most clients invest $2,000–$5,000/month in ad spend depending on market and growth goals. Ad spend goes on your card, straight to Google and Meta. We recommend starting lean and scaling what works.
Do prices change once I'm in?
No. The fee you signed is the fee. Ad spend is separate, on your card, and you set it.
Results & Timeline
How quickly can I expect to see results?
Setup takes two to three weeks — tracking first, before a dollar is spent. Most clients see qualified leads within 2–4 weeks of launch. Real traction — consistent volume, improving cost per lead, better lead quality — typically shows by month two. Local SEO is slower: movement in the first two months, real compounding after three.
Do you guarantee leads?
No. Be careful with anyone who does. What we commit to: every month, you'll see what your money did — in writing, traced to booked revenue where we can measure it.
Our Services
Do you offer local SEO?
Yes. Google Business Profile, reviews, map pack, and Local Service Ads — managed until you're the first call. Every call traced to the job it became. From $750/mo, or $2,000/mo with a custom website inside. See Local SEO →
Do you build websites?
Custom-coded sites live in six weeks. Yours outright — code, domain, the whole folder. Revenue Sync wired from day one. Starting at $6,000 one time. See Websites →
What's the difference between Local Service Ads and Google Search Ads?
Local Service Ads show at the very top of Google with a Google badge — you pay per lead, not per click. Google Search Ads appear below and you pay per click. We typically run both together, managed on booked revenue, not lead counts. See paid ads →
What is Revenue Sync?
Revenue Sync connects your CRM to our lead tracking. When a deal closes, the revenue flows back to the exact ad, call, or form that started it. It's included with every package. See Revenue Sync →
What happens to the campaigns and assets if we stop working together?
Everything is yours. Your ad accounts, your website, your creative, your tracking setup — you keep it all. We don't hold anything hostage.
Ownership & Trust
Will I own my ad accounts and landing pages?
Yes. Ad spend goes on your card, straight to Google and Meta. Everything we build is yours. If we ever part ways, you leave with the full build.
How does the tracking work?
Every call and form is captured and graded — quotable or junk. Your sales team updates the job in your CRM the way they already do, and Revenue Sync ties every dollar back to the ad, page, or search that started it. That's the report you see every month.
Roofing
What's the Best Way to Market a Roofing Business?
A combination of Google Ads, Local Service Ads, a strong Google Business Profile, and landing pages built to convert. The goal is to show up first when a homeowner needs a roof — whether it's storm damage, a leak, or a full replacement — earn trust fast, and get the call.
Do You Help With Full Replacements, Not Just Repair Leads?
Yes. We structure campaigns to target the jobs you actually want — full roof replacements, new construction, commercial roofing, or storm damage restoration. We can filter by service type so you're not drowning in patch-job calls.
How Much Should a Roofing Company Spend on Ads?
Most roofing companies we work with invest $3,000–$7,000/month in ad spend depending on market size, competition, and whether you're targeting residential, commercial, or storm work. We'll give you an honest recommendation during the discovery call based on your specific situation.
Do You Help With Storm Chasing Markets?
Yes. We can build campaigns that activate around storm events and target high-intent searches in affected areas. We also build retargeting systems so you stay in front of homeowners who searched but didn't call yet — because storm leads often take a few days to convert.
What Channels Work Best for Roofing Leads?
Google Search Ads and Local Service Ads are the primary drivers for high-intent roofing leads. We layer in social media advertising for brand awareness and retargeting so when someone's comparing three roofers, you're the name they already recognize.
HVAC
What's the Best Way to Market an HVAC Business?
A combination of Google Ads, Local Service Ads, a strong Google Business Profile, and landing pages built to convert. HVAC has massive seasonal demand — the system needs to capture emergency searches instantly while building a steady pipeline for replacements and maintenance year-round.
Do You Help With Equipment Replacement Leads, Not Just Repair Calls?
Yes. We build campaigns specifically targeting homeowners looking for full system replacements, new installations, and high-efficiency upgrades. Replacement jobs are where the real revenue is, and we structure targeting to attract those higher-ticket opportunities.
How Much Should an HVAC Company Spend on Ads?
Most HVAC companies we work with invest $3,000–$7,000/month in ad spend depending on market size, competition, and whether you're targeting residential, commercial, or both. We'll give you an honest recommendation during the discovery call based on your specific market.
How Do You Handle Seasonal Demand Swings in HVAC?
We adjust campaign strategy by season — ramping spend during peak heating and cooling months and shifting to maintenance, tune-up, and replacement messaging during shoulder seasons. The goal is keeping the schedule full year-round, not just during emergencies.
What's the Difference Between Google Ads and Local Service Ads for HVAC?
Local Service Ads put you at the very top of Google with a "Google Guaranteed" badge and you pay per lead, not per click. Google Search Ads appear below and you pay per click. We typically run both together so you're capturing demand at every level of the search results.
Plumbing
What's the Best Way to Market a Plumbing Business?
A mix of high-intent ads, a strong Google Business Profile, and landing pages built to convert. The goal is simple — show up first when someone has a burst pipe or a water heater emergency, earn trust fast, and get the call before they scroll to the next option.
Do You Help With High-Ticket Jobs, Not Just Small Repair Calls?
Yes. We build campaigns around the work you actually want — whether that's full repipes, sewer line replacements, water heater installs, or new construction plumbing. We can target by service type and filter for the jobs that move the needle.
How Much Should a Plumbing Company Spend on Ads?
Most plumbing companies we work with invest $2,000–$5,000/month in ad spend depending on market size and competition. We'll give you an honest recommendation based on your area and the kind of jobs you're targeting during the discovery call.
Do You Work With Emergency Plumbing Companies?
Absolutely. Emergency plumbing is one of the highest-intent search categories in the trades. We build campaigns specifically around urgent keywords and run ads during peak hours so you're the first call when something breaks.
What's the Difference Between Google Ads and Local Service Ads for Plumbers?
Local Service Ads put you at the very top of Google with a "Google Guaranteed" badge and you pay per lead, not per click. Google Search Ads appear below and you pay per click. We typically run both together so you're capturing demand at every level of the search results.
Construction
What's the Best Way to Market a Construction Business?
A combination of Google Ads targeting high-intent project searches, a strong Google Business Profile, and landing pages built to convert. Construction is a high-ticket, research-heavy purchase — homeowners and property owners vet multiple contractors before making a call. The system needs to build trust and visibility before they ever reach out.
Do You Help Generate Leads for Large-Scale Projects?
Yes. We build campaigns around the projects that actually move your business — new builds, additions, commercial projects, and large-scale renovations. We target by project type and scope so you're attracting serious buyers, not tire-kickers looking for a handyman.
How Much Should a Construction Company Spend on Ads?
Most construction companies we work with invest $3,000–$7,000/month in ad spend. Because construction jobs are high-ticket ($50K–$500K+), even one or two additional booked projects per month can deliver significant ROI. We'll recommend a budget based on your market and the type of work you're targeting.
How Do You Handle the Longer Sales Cycle in Construction?
We build retargeting and follow-up systems that keep you visible throughout the homeowner's decision process. Construction projects take weeks or months from first search to signed contract — our system makes sure you're still top of mind when they're ready to commit.
Remodeling
What's the Best Way to Market a Remodeling Business?
A combination of Google Ads targeting high-intent searches, a strong Google Business Profile, and landing pages built to convert. Remodeling is a high-ticket, considered purchase — homeowners research before they call. The system needs to capture that intent and build trust fast.
Do You Help Generate Leads for High-Ticket Remodels?
Yes. We build campaigns around the projects you actually want — full kitchen remodels, bathroom renovations, ADUs, whole-home renovations. We target by project type and budget level so you're attracting homeowners ready to invest, not just price-shopping.
How Much Should a Remodeling Company Spend on Ads?
Most remodeling companies we work with invest $3,000–$7,000/month in ad spend. Because remodeling jobs are high-ticket ($15K–$100K+), even a few additional booked projects per month can deliver massive ROI. We'll recommend a budget based on your market and target project types.
How Do You Handle the Longer Sales Cycle in Remodeling?
We build retargeting and follow-up systems that keep you in front of homeowners who searched but didn't call yet. Remodeling decisions take weeks or months — our system makes sure you're still the top option when they're finally ready to move.
Landscaping
What's the Best Way to Market a Landscaping Business?
A combination of Google Ads, Local Service Ads, a strong Google Business Profile, and landing pages built to convert. Landscaping has both seasonal spikes and year-round maintenance demand — the system needs to capture high-intent project searches while building a steady pipeline of recurring work.
Do You Help With High-Ticket Landscaping Projects, Not Just Lawn Care?
Yes. We build campaigns around the work you actually want — hardscaping, outdoor living spaces, full landscape design, irrigation systems, and large-scale property maintenance contracts. We target by project type so you're attracting homeowners ready to invest.
How Much Should a Landscaping Company Spend on Ads?
Most landscaping companies we work with invest $2,000–$5,000/month in ad spend depending on market size, competition, and the mix of services you're targeting. We'll give you an honest recommendation during the discovery call based on your area and growth goals.
How Do You Handle Seasonal Demand in Landscaping?
We adjust campaign strategy by season — ramping spend during peak spring and summer months, shifting to hardscaping and cleanup messaging in fall, and targeting snow removal or planning-season leads in winter markets. The goal is keeping the schedule full year-round.
Can You Help Me Get More Recurring Maintenance Contracts?
Yes. We can build campaigns specifically targeting homeowners and property managers looking for ongoing maintenance, HOA contracts, and commercial grounds maintenance. Recurring revenue is the backbone of a scalable landscaping business, and we build the pipeline to support it.
We'll walk you through the system, answer anything we missed here, and tell you honestly whether DUO is the right fit.
Book a Call