Every Question,
One Place.

Everything you need to know about working with DUO — from pricing and contracts to how we drive results for your trade.

Getting Started

How do I know whether my business is a good fit for DUO?

You're a great fit if you run a home service business doing $1M+ in annual revenue, you value quality and ROI over the cheapest option, and you want a collaborative partner who will challenge you, not just "take orders." You're probably not a fit if you're looking for the cheapest possible solution or aren't ready to invest at least $2K–$3K/month in ad spend. We're here for owners who want to scale seriously.

Pricing & Contracts

Am I locked into a long-term contract?

No. Every package is month to month. We keep you because the system works, not because you're stuck. If it's not working, you shouldn't be paying for it — and we'd tell you that ourselves.

What is the outcome-based model and how does it work?

Instead of paying a flat monthly retainer, qualified businesses pay a percentage of closed revenue generated through our system. That means we only get paid when you get results. We build and run the full growth engine the same way we do for retainer clients, but our compensation is directly tied to your success. If we don't perform, we don't earn. It's the ultimate alignment of incentives.

How much ad spend do you recommend?

It depends on your market, your services, and how aggressively you want to grow. Most of our clients invest $2,000–$5,000/month in ad spend. We'll build a media plan around what makes sense for you — we'd rather you start lean and scale up than burn cash on channels that haven't been proven yet.

Can I talk to an existing client before signing up?

Absolutely. We'll connect you with a real client in a similar trade so you can hear it straight from them — what it looked like before DUO, what changed after, and whether it was worth it. No scripts, no filters.

Results & Timeline

How quickly can I expect to see results?

Most clients see leads within the first 2–3 weeks after launch. Real traction — consistent volume, improving cost per lead, better lead quality — typically shows up by month two. We move fast because we know slow costs you money.

Our Services

Do you offer SEO?

Yes. SEO is part of the full system, but we approach it differently than most agencies. We don't sell SEO as a standalone service with vague promises about "ranking in 6 months." Our SEO work is built into your overall strategy — optimizing your Google Business Profile, building local authority, and making sure your online presence supports every other channel we're running.

What's the difference between Local Service Ads and Google Search Ads?

Local Service Ads (LSAs) show up at the very top of Google with a "Google Guaranteed" badge. You pay per lead, not per click, and they're great for capturing high-intent homeowners. Google Search Ads appear below LSAs and are pay-per-click. We typically run both together so you're capturing demand at every level of the search results.

What happens to the campaigns and assets if we stop working together?

Everything is yours. Your ad accounts, your landing pages, your creative, your tracking setup — you keep it all. We don't hold anything hostage. If you leave, you leave with the full build.

Ownership & Trust

Will I own my ad accounts and landing pages?

Yes. Everything we build is yours — your Google Ads account, your landing pages, your tracking setup. If we ever part ways, you keep it all. No hostage situations.

Roofing

What's the Best Way to Market a Roofing Business?

A combination of Google Ads, Local Service Ads, a strong Google Business Profile, and landing pages built to convert. The goal is to show up first when a homeowner needs a roof — whether it's storm damage, a leak, or a full replacement — earn trust fast, and get the call.

Do You Help With Full Replacements, Not Just Repair Leads?

Yes. We structure campaigns to target the jobs you actually want — full roof replacements, new construction, commercial roofing, or storm damage restoration. We can filter by service type so you're not drowning in patch-job calls.

How Much Should a Roofing Company Spend on Ads?

Most roofing companies we work with invest $3,000–$7,000/month in ad spend depending on market size, competition, and whether you're targeting residential, commercial, or storm work. We'll give you an honest recommendation during the discovery call based on your specific situation.

Do You Help With Storm Chasing Markets?

Yes. We can build campaigns that activate around storm events and target high-intent searches in affected areas. We also build retargeting systems so you stay in front of homeowners who searched but didn't call yet — because storm leads often take a few days to convert.

What Channels Work Best for Roofing Leads?

Google Search Ads and Local Service Ads are the primary drivers for high-intent roofing leads. We layer in social media advertising for brand awareness and retargeting so when someone's comparing three roofers, you're the name they already recognize.

HVAC

What's the Best Way to Market an HVAC Business?

A combination of Google Ads, Local Service Ads, a strong Google Business Profile, and landing pages built to convert. HVAC has massive seasonal demand — the system needs to capture emergency searches instantly while building a steady pipeline for replacements and maintenance year-round.

Do You Help With Equipment Replacement Leads, Not Just Repair Calls?

Yes. We build campaigns specifically targeting homeowners looking for full system replacements, new installations, and high-efficiency upgrades. Replacement jobs are where the real revenue is, and we structure targeting to attract those higher-ticket opportunities.

How Much Should an HVAC Company Spend on Ads?

Most HVAC companies we work with invest $3,000–$7,000/month in ad spend depending on market size, competition, and whether you're targeting residential, commercial, or both. We'll give you an honest recommendation during the discovery call based on your specific market.

How Do You Handle Seasonal Demand Swings in HVAC?

We adjust campaign strategy by season — ramping spend during peak heating and cooling months and shifting to maintenance, tune-up, and replacement messaging during shoulder seasons. The goal is keeping the schedule full year-round, not just during emergencies.

What's the Difference Between Google Ads and Local Service Ads for HVAC?

Local Service Ads put you at the very top of Google with a "Google Guaranteed" badge and you pay per lead, not per click. Google Search Ads appear below and you pay per click. We typically run both together so you're capturing demand at every level of the search results.

Plumbing

What's the Best Way to Market a Plumbing Business?

A mix of high-intent ads, a strong Google Business Profile, and landing pages built to convert. The goal is simple — show up first when someone has a burst pipe or a water heater emergency, earn trust fast, and get the call before they scroll to the next option.

Do You Help With High-Ticket Jobs, Not Just Small Repair Calls?

Yes. We build campaigns around the work you actually want — whether that's full repipes, sewer line replacements, water heater installs, or new construction plumbing. We can target by service type and filter for the jobs that move the needle.

How Much Should a Plumbing Company Spend on Ads?

Most plumbing companies we work with invest $2,000–$5,000/month in ad spend depending on market size and competition. We'll give you an honest recommendation based on your area and the kind of jobs you're targeting during the discovery call.

Do You Work With Emergency Plumbing Companies?

Absolutely. Emergency plumbing is one of the highest-intent search categories in home services. We build campaigns specifically around urgent keywords and run ads during peak hours so you're the first call when something breaks.

What's the Difference Between Google Ads and Local Service Ads for Plumbers?

Local Service Ads put you at the very top of Google with a "Google Guaranteed" badge and you pay per lead, not per click. Google Search Ads appear below and you pay per click. We typically run both together so you're capturing demand at every level of the search results.

Construction

What's the Best Way to Market a Construction Business?

A combination of Google Ads targeting high-intent project searches, a strong Google Business Profile, and landing pages built to convert. Construction is a high-ticket, research-heavy purchase — homeowners and property owners vet multiple contractors before making a call. The system needs to build trust and visibility before they ever reach out.

Do You Help Generate Leads for Large-Scale Projects?

Yes. We build campaigns around the projects that actually move your business — new builds, additions, commercial projects, and large-scale renovations. We target by project type and scope so you're attracting serious buyers, not tire-kickers looking for a handyman.

How Much Should a Construction Company Spend on Ads?

Most construction companies we work with invest $3,000–$7,000/month in ad spend. Because construction jobs are high-ticket ($50K–$500K+), even one or two additional booked projects per month can deliver significant ROI. We'll recommend a budget based on your market and the type of work you're targeting.

How Do You Handle the Longer Sales Cycle in Construction?

We build retargeting and follow-up systems that keep you visible throughout the homeowner's decision process. Construction projects take weeks or months from first search to signed contract — our system makes sure you're still top of mind when they're ready to commit.

Remodeling

What's the Best Way to Market a Remodeling Business?

A combination of Google Ads targeting high-intent searches, a strong Google Business Profile, and landing pages built to convert. Remodeling is a high-ticket, considered purchase — homeowners research before they call. The system needs to capture that intent and build trust fast.

Do You Help Generate Leads for High-Ticket Remodels?

Yes. We build campaigns around the projects you actually want — full kitchen remodels, bathroom renovations, ADUs, whole-home renovations. We target by project type and budget level so you're attracting homeowners ready to invest, not just price-shopping.

How Much Should a Remodeling Company Spend on Ads?

Most remodeling companies we work with invest $3,000–$7,000/month in ad spend. Because remodeling jobs are high-ticket ($15K–$100K+), even a few additional booked projects per month can deliver massive ROI. We'll recommend a budget based on your market and target project types.

How Do You Handle the Longer Sales Cycle in Remodeling?

We build retargeting and follow-up systems that keep you in front of homeowners who searched but didn't call yet. Remodeling decisions take weeks or months — our system makes sure you're still the top option when they're finally ready to move.

Landscaping

What's the Best Way to Market a Landscaping Business?

A combination of Google Ads, Local Service Ads, a strong Google Business Profile, and landing pages built to convert. Landscaping has both seasonal spikes and year-round maintenance demand — the system needs to capture high-intent project searches while building a steady pipeline of recurring work.

Do You Help With High-Ticket Landscaping Projects, Not Just Lawn Care?

Yes. We build campaigns around the work you actually want — hardscaping, outdoor living spaces, full landscape design, irrigation systems, and large-scale property maintenance contracts. We target by project type so you're attracting homeowners ready to invest.

How Much Should a Landscaping Company Spend on Ads?

Most landscaping companies we work with invest $2,000–$5,000/month in ad spend depending on market size, competition, and the mix of services you're targeting. We'll give you an honest recommendation during the discovery call based on your area and growth goals.

How Do You Handle Seasonal Demand in Landscaping?

We adjust campaign strategy by season — ramping spend during peak spring and summer months, shifting to hardscaping and cleanup messaging in fall, and targeting snow removal or planning-season leads in winter markets. The goal is keeping the schedule full year-round.

Can You Help Me Get More Recurring Maintenance Contracts?

Yes. We can build campaigns specifically targeting homeowners and property managers looking for ongoing maintenance, HOA contracts, and commercial grounds maintenance. Recurring revenue is the backbone of a scalable landscaping business, and we build the pipeline to support it.

Still Have Questions?

We'll walk you through the system, answer anything we missed here, and tell you honestly whether DUO is the right fit.

Book a Call