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New school marketing for roofing companies that want more booked jobs, better leads, and a schedule you can count on.
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More booked jobs. Less wasted spend. A pipeline that doesn't break.
Competitors Own the Map
Phone Rings, No Bookings
Leads Are Price Shoppers
Slow Week Out of Nowhere
Pipeline Backs Up Fast
Competitors Own the Map
Phone Rings, No Bookings
Leads Are Price Shoppers
Slow Week Out of Nowhere
Pipeline Backs Up Fast
Paying for Clicks That Never Call
Showing Up for the Wrong Jobs
Best Jobs Come from Referrals Only
Agencies Report, You Still Worry
Nobody Can Tell You What's Working
Paying for Clicks That Never Call
Showing Up for the Wrong Jobs
Best Jobs Come from Referrals Only
Agencies Report, You Still Worry
Nobody Can Tell You What's Working
We work in the trades, not everything under the sun. We know how homeowners search, how emergencies convert, and what it takes to keep the schedule full.
Strategy, build, launch, optimization, tracking, intake flow. You run jobs, we run the system.
We care about lead quality and booked jobs, not vanity numbers. The goal is simple, keep the work flowing.
The Build. Four stages, every channel connected, one system designed to keep your schedule full.
When homeowners search, you show up first. We capture demand the moment it exists, across Google, Local Service Ads, and the map pack
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Before they ever search, they already know your name. We put you in front of homeowners through social ads and retargeting so you're the familiar face when the need hits.
Explore → When they compare three options, you win. We build the landing pages, the creative, and the online presence that makes you look like the only real option.
Explore → When the lead comes in, nothing falls through the cracks. We tighten your intake, automate your follow-up, and make sure every good lead turns into a booked job.
Explore → Roofing is one of the most competitive trades in digital marketing. The companies winning online aren't just running ads — they've built a system around how homeowners actually search for and choose a roofer.
Roofing search behavior splits into two categories: emergency and planned. Emergency searches — "roof leak repair near me," "storm damage roofer" — happen fast, and the first company that shows up with strong reviews and a Google Guaranteed badge usually gets the call. Planned searches — "roof replacement cost," "best roofing company in [city]" — involve more comparison shopping, more review reading, and a longer decision window. A complete roofing marketing system needs to capture both. That means showing up in the Local Service Ads for emergencies, ranking in Google Search Ads for replacement keywords, and running retargeting campaigns that keep your name in front of homeowners who searched but haven't called yet.
Roofing is storm-driven, seasonal, and hyper-competitive. After a major weather event, every roofer in the area floods the ad market, driving up costs and making it harder to stand out. The companies that win aren't the ones who react to storms — they're the ones who already have a presence, already have reviews, and already have retargeting pixels on homeowners who visited their site last month. Outside of storm season, the game shifts to planned replacements, inspections, and maintenance. The ability to pivot strategy by season — and by weather event — is what separates a real roofing marketing system from a generic ad campaign.
Patch jobs and minor repairs keep the lights on, but full roof replacements ($8,000–$25,000+), storm damage restoration, and commercial roofing contracts are what move the business forward. A strong marketing system targets these high-ticket opportunities specifically — filtering by service type, targeting homeowners with aging roofs or recent storm damage, and building landing pages that speak to the replacement buyer, not the leak-fix caller. When your ads attract the right jobs, you book fewer estimates and close higher revenue.
Here's what happens when the system is built right. Watch the stories, then call them if you want to verify it yourself.
We'll connect you with someone who's been through it. Ask them what it looked like before, what changed after, and what it did to their schedule.
A combination of Google Ads, Local Service Ads, a strong Google Business Profile, and landing pages built to convert. The goal is to show up first when a homeowner needs a roof — whether it's storm damage, a leak, or a full replacement — earn trust fast, and get the call.
Most roofing clients start seeing qualified leads within the first 2–4 weeks. Roofing has strong search demand, especially around storm seasons, so campaigns can ramp quickly. Expect meaningful ROI within 60–90 days as we optimize targeting and creative.
Yes. We structure campaigns to target the jobs you actually want — full roof replacements, new construction, commercial roofing, or storm damage restoration. We can filter by service type so you're not drowning in patch-job calls.
Most roofing companies we work with invest $3,000–$7,000/month in ad spend depending on market size, competition, and whether you're targeting residential, commercial, or storm work. We'll give you an honest recommendation during the discovery call based on your specific situation.
Yes. We can build campaigns that activate around storm events and target high-intent searches in affected areas. We also build retargeting systems so you stay in front of homeowners who searched but didn't call yet — because storm leads often take a few days to convert.
Google Search Ads and Local Service Ads are the primary drivers for high-intent roofing leads. We layer in social media advertising for brand awareness and retargeting so when someone's comparing three roofers, you're the name they already recognize.
Yes. Everything we build is yours — your Google Ads account, your landing pages, your tracking setup. If we ever part ways, you keep it all. No hostage situations.
We'll build a plan around your market, your service mix, and the kind of work you want more of
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