Green Cal
Construction California

Green Cal

Green Cal is a multi-service home improvement company offering roofing, solar, and painting. They came to Duo needing one thing above all else: keep their sales team busy with qualified leads, consistently, all year round. Duo deployed the full Build system — Google Ads, Meta Ads, LSA, landing pages per service, and a seasonal rotation strategy that put the right offer in front of the right audience at the right time. The result: over $4M in pipeline and $500K+ in closed revenue in nine months.

Be Found → Be Seen → Be Chosen → Be Booked
Google Ads Meta Ads Local Service Ads
Google Google Reviews 5.0 Trustpilot Trustpilot 5.0
$4M+ Pipeline Generated (9 Months)
$500K+ Closed Revenue
Year-Round Consistent Lead Flow
3 Services Seasonal Rotation Strategy
"Working with the Duo team has been a DREAM. We now have 3 of our home service companies using their services. They've been so patient setting up all of our accounts, and the landing pages are icing on the cake. I highly recommend working with them."
Megan Lee Green Cal

Project Snapshot

/01 What Was
Broken
  • A growing sales team that needed consistent, high-quality pipeline to stay productive and justify the headcount.
  • Multiple service lines but no coordinated strategy for when and how to market each one throughout the year.
  • Lead volume was inconsistent — some months were packed, others left reps sitting idle.
  • No structured landing page system — traffic was going to the main site without service-specific conversion paths.
  • Needed to scale marketing across roofing, solar, and painting without spinning up a separate strategy for each.
/02 What We
Built
  • The full Duo Build system — Google Ads, Meta Ads, LSA, and dedicated landing pages for each service line.
  • A seasonal rotation strategy: roofing year-round, solar ramped in summer, painting layered in during shoulder seasons.
  • Compelling tested offers including "Get a Free Solar Skylight" that drove high conversion rates.
  • High-volume, high-quality lead generation across both Google and Meta that kept the sales team consistently booked.
  • Organic social presence growth — content boosting, follower acquisition, and brand visibility month over month.
/03 What We
Used
Google Ads (Full Suite — CPC, LSA, PMax)Meta Ads (Full Suite)Landing Page Design & Development (Per Service)Offer Strategy & TestingOrganic Social Growth & BoostingConversion Rate OptimizationTracking & Reporting

5 Stars Across the Board.

Don't believe us? Ask them.

Google Google Reviews   5.0 Trustpilot Trustpilot   5.0
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