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GreenCal · California · October 2025 – June 2026
Three service lines on one system, rotated by season so the sales team never runs dry. Closed revenue and pipeline are tracked as two separate numbers here and we never show them as one.
Flat fee. Ad spend on their card, straight to Google and Meta. No percentage of spend, month-to-month from day one.
GreenCal sells roofing, solar and painting, and each one peaks at a different time of year. Nothing coordinated them, so some months buried the sales team and others left reps idle. Traffic landed on the main site with no service-specific path to convert on.
Google, Meta and Local Service Ads behind dedicated landing pages for each service line, then a seasonal rotation that put the right offer in front of the right audience at the right time. Roofing holds the floor year-round, solar ramps through summer, painting layers into the shoulder seasons.
Cost per quotable lead came down from around fifteen hundred dollars to six hundred as the rotation found its rhythm. The bigger change is the one that keeps a sales team employed. The quiet months stopped being quiet.
Most multi-service contractors pick their strongest line and ride it, which means two thirds of the business goes quiet for half the year. GreenCal had the opposite option available: three services whose seasons barely overlap.
So we stopped treating them as three campaigns and started treating them as one calendar. The sales team sees a steady line instead of three spikes.
“Working with the Duo team has been a DREAM. We now have 3 of our home service companies using their services. They’ve been so patient setting up all of our accounts, and the landing pages are icing on the cake.”
Megan Lee · GreenCal
We’ll introduce you to a multi-service contractor on the same rotation and step out of the conversation.
Thirty minutes, straight answers. If we’re not the right move for your market, we’ll tell you.
Book a CallNo hostages. · No juniors. · Month-to-month
