Case Study

Premium projects only. 12:1 on ad spend.

Executive Remodeling · Minneapolis, MN · August 2025 – July 2026

Year one, measured on the projects that actually signed. The account was tuned for cost per quotable lead rather than lead count, which is why the ratio looks the way it does.

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The Meta ad DUO ran for Executive Remodeling offering a $3,000 credit on Minneapolis remodels over $100,000

What the system returns

01 12:1 Return on ad spend closed revenue, not pipeline

02 Premium only What the page screens for budget shoppers filtered before the call

03 Year one And still running these are the first twelve months

What we ran

Everything, on one system.

Flat fee. Ad spend on their card, straight to Google. No percentage of spend, month-to-month from day one.

Ads Website

The story

The reputation was already there. The website was not.

01 · What was broken

A premium firm with an old-school presence

Executive had the reputation in Minneapolis and none of the digital presence to match. Leads came in but nothing sorted them, so the team burned real hours on projects well below the caliber of work they wanted, and the homeowners searching online for a premium remodeler never found them.

02 · What we built

A page that screens before it converts

Google Ads pointed at high-intent, high-value remodeling searches in the Minneapolis market, landing on a page built to look like the work they actually deliver. Ad copy and page messaging were written to attract premium projects and put budget shoppers off on purpose. Optimization ran on cost per quotable lead, never raw volume.

03 · What the numbers did

Fewer leads, better ones, twelve to one

The lever was never volume. Every lead that reached a salesperson had already been screened for the size of project Executive wanted, so sales time went into work that could actually close. Twelve dollars back for every one in, across the first year.

The idea that moved it

The best filter is the ad itself.

Most remodeling ads try to appeal to everybody and leave the sales team to sort it out afterwards. We wrote the opposite. Copy and page messaging built so a budget shopper self-selects out before they ever fill in a form.

The offer does it in one line. A $3,000 credit, applied only to contracts over $100,000. Anyone with a smaller project reads that and moves on, which is exactly what should happen.

“They did not overpromise at the beginning and the results have been what we discussed up front. The best partnership we’ve had in any PPC we’ve done as a company.”

Larry Shapiro · Co-Founder, Executive Remodeling