Nasi Roofing
Roofing Wisconsin

Nasi Roofing

Nasi Roofing is one of the largest commercial roofing companies in Wisconsin — and the number one commercial roofing contractor in the United States. But none of that was showing up in their marketing. Awards were buried inside the website. Major sponsorships with the Milwaukee Bucks and Wisconsin Timber Rattlers went unmentioned. Duo pulled all of it to the surface — custom award icons, sponsorship callouts, hero testing, and a Google Ads strategy that put their credibility front and center. The result: consistent, qualified pipeline from decision-makers who already trusted them before they picked up the phone.

Be Found Be Seen Be Chosen Be Booked
Google Ads Landing Pages Hero & Conversion Testing
#1 Commercial Roofing Contractor in the U.S.
10+ Years of Awards Brought to the Surface
Consistent Qualified Pipeline
Predictable Results Their Last Agency Couldn't Deliver
"We've used multiple companies over the last 15 years and Duo by far has given us the best results in a short period of time. Their team is committed to making our business a success. We are very pleased with the outcome and look forward to our continued relationship."
Tess Nasi Roofing

Project Snapshot

/01 What Was
Broken
  • Previous agency wasn't producing predictable or sustainable results despite Nasi being the top contractor in the country.
  • A decade of industry awards — Platinum Contractor, Golden Eagle Award — were buried deep inside the website where no one saw them.
  • Major sponsorships with the Milwaukee Bucks and Wisconsin Timber Rattlers weren't being leveraged in marketing at all.
  • Landing pages didn't reflect the scale or credibility of the company — looked like any other roofer online.
  • Long commercial sales cycles meant they needed trust built before the first conversation, not during it.
/02 What We
Built
  • Custom award icons and labels for every major recognition — Platinum Contractor (2014–2024), Golden Eagle Award, and more — designed to be visible everywhere, not hidden in a subpage.
  • Landing page heroes tested across multiple formats including video, team imagery, and project photography to find what converted best.
  • Sponsorship callouts front and center — Milwaukee Bucks, Wisconsin Timber Rattlers — to instantly communicate scale and trust.
  • A Google Ads strategy targeting high-intent commercial roofing searches in the Wisconsin market.
  • A credibility-first page experience where prospects felt confident before they ever reached out.
/03 What We
Used
Google AdsLanding Page Design & DevelopmentHero Testing (Video, Team, Project Imagery)Custom Award Icon DesignConversion Rate OptimizationTracking & Reporting

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