Upvolt
Solar England, UK

Upvolt

Upvolt is a solar company in the UK founded by two former investment bankers who saw the solar wave coming before the rest of the market. They needed to prove traction fast — acquire customers, book demos, and raise a funding round to roll up smaller solar companies under one brand. Duo built a full-funnel paid media strategy across Google and Meta that captured bottom-funnel demand and built top-of-funnel awareness simultaneously. The result: a funded round, multiple acquisitions, and one of the fastest-growing solar brands in the UK.

Be Found Be Seen Be Chosen Be Booked
Google Ads Meta Ads Landing Pages
$80 Cost Per Lead (Google)
15% Conversion Rate
75% Lower CPL via Meta Shift
Funded Round Raised & Acquisitions Made

Project Snapshot

/01 What Was
Broken
  • Brand-new company rolling up smaller solar firms — needed to prove traction to raise funding.
  • The UK solar market was still largely unaware — most consumers didn't know they needed solar or what it cost.
  • No demand generation infrastructure in place to acquire customers and book demos at scale.
  • No system to separate high-intent bottom-funnel buyers from early-stage awareness leads.
  • Needed volume and velocity to justify their acquisition strategy to investors.
/02 What We
Built
  • A dual-campaign Google Ads strategy — a cost/price campaign for unaware audiences and a direct search campaign for high-intent buyers ready to go solar.
  • Meta campaigns with eBook downloads to build a top-of-funnel audience at a quarter of the Google CPL.
  • A channel strategy that moved awareness-stage leads to Meta for cheaper acquisition while keeping Google focused on immediate demand.
  • A full-funnel system that fed demos to the sales team while nurturing earlier-stage leads over time.
  • Landing pages tailored to both audience types — education-first for unaware, action-first for ready-to-buy.
/03 What We
Used
Google Ads (CPC — Search & Cost/Price Campaigns)Meta Ads (eBook & Awareness Campaigns)Landing Page Design & DevelopmenteBook / Lead Magnet StrategyLead Nurture & Follow-Up SequencesTracking & Reporting

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