DUO Tools /03 Running today · the newest of the five
InfinitySEO

Your site keeps up.
All year.

We watch the technical changes that move rankings, and push the ones that apply to your site, with someone here approving every single one.

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What it is

An audit once a year is a year of standing still.

Google shifts constantly: schema standards, ranking factors, technical requirements. InfinitySEO monitors the changes that matter and pushes the updates into your site, so your technical SEO is maintained continuously instead of audited once a year.

Custom-coded in house, and the newest of our five tools. It watches and it drafts; a developer here decides what ships.

How it works

Watch → Check → Ship

Most changes never reach your site. That's the point. Only the ones that apply to you do.
What we watched this month Checked daily
Jul 22 Google changed how service businesses should mark up service areas Applies to you
Jul 18 Core update finished rolling out No action
Jul 09 FAQ answers stopped showing in results for pages without FAQ markup Applies to you
Jun 30 New guidance for e-commerce product feeds Not your business
2 of 14 changes this month were yours. The rest we ignored on your behalf.
The change, in plain English Tell Google that Ridgeline Roofing covers Anaheim, Orange and Fullerton, in the format it now expects.
Nothing on the page looks different. Your copy, prices and design are never touched.
Before anything ships A person says yes

The agent prepares the update. A developer here reads it, approves it, and ships it. Nothing reaches your site on its own.

Approved Shipped Jul 23 · logged in your reporting
/01

Watch

Every ranking-relevant change Google publishes, checked daily.

/02

Check your site

Most changes don't apply to a home service business. Those get dropped here.

/03

Prepare the update

Written out exactly: what changes, on which page, and why it matters.

/04

Review and ship

A developer here approves it. Then it goes live, and it's on the record.

FAQ

Straight answers.

No. The agent watches for changes and prepares the update. A developer here reads it, approves it and ships it. Nothing reaches your site on its own.

DUO built this

Google changes every week. Your site shouldn't wait a year.

Site management with DUO includes this. Book a call and we'll show you what changed on a client's site last month.

Book a call