Home Remodel Minneapolis, MN

RoomSmith

RoomSmith came to Duo as a brand-new remodeling company in Minneapolis with zero local presence and a founder who knew great marketing from a past life in tech. Duo built the demand system from scratch — landing pages, paid media, and pipeline tracking — and turned a startup into a company that looked and performed like it had been around for years. The result: $1.7M in pipeline in the first 90 days.

Be Found → Be Seen → Be Chosen → Be Booked

Google Ads Meta Ads Landing Pages

Google Reviews 5.0

Trustpilot 5.0

$1.7M Pipeline in 90 Days

$300K+ Revenue Generated

15% Conversion Rate

5X Industry Avg. Conversion

"We've worked with the Duo team for over 4 years across multiple companies — they are a marketing partner you can trust with your business. Smart strategies, viable tactical plans, and most importantly, they deliver millions in sales leads."

Eric Smith Founder, RoomSmith

Project Snapshot

/01 What Was
Broken

Brand-new company with no local presence competing against established remodelers in Minneapolis.
No landing page infrastructure — traffic was going to a generic site that didn't convert.
No system for tracking pipeline or understanding which leads were turning into revenue.
Competitors weren't running sophisticated digital — but RoomSmith had nothing running at all.
Needed to look and feel established from day one to win trust with homeowners.

/02 What We
Built

A conversion-focused landing page experience that elevated the brand beyond anything competitors were doing locally.
A Google Ads strategy built to drive high-intent remodeling leads at scale.
Meta campaigns to build brand awareness and fill the top of the funnel in a new market.
Pipeline analysis and tracking so Eric could see what was closing and where deals were stalling.
A cohesive brand experience that made a week-old company look like a 10-year local player.

/03 What We
Used

Google AdsMeta AdsLanding Page Design & DevelopmentPipeline AnalysisConversion Rate OptimizationTracking & Reporting