SHIELD Mechanical
HVAC Ozarks, MO

SHIELD Mechanical

SHIELD Mechanical is a small, local HVAC company in the Ozarks with great reviews and a strong reputation — but almost no digital visibility. They came to Duo for the basics: Google Business Profile optimization and Local Service Ads. No massive budget, no complex strategy. Just making sure when someone in the area searched for HVAC, they found SHIELD first. The result: a 1,000% improvement in Map Pack rankings across key services, 25% more phone calls, and 50% more website clicks.

Be Found Be Seen Be Chosen Be Booked
GBP Optimization Local Service Ads
1,000% Ranking Improvement (Key Services)
+25% Total Phone Calls
+50% Website Clicks
2.5:1 LSA Return on Spend
"Best marketing and Google page administration team I've ever found. I've tried several. This by far is the best. I've already seen great improvement on views, calls, and jobs. Worth every penny."
James Hussey SHIELD Mechanical

Project Snapshot

/01 What Was
Broken
  • Great local reputation and reviews, but virtually invisible in Google Maps and local search results.
  • Key services like 24/7 HVAC, boiler repair, HVAC installation, and AC repair weren't ranking in the Map Pack at all.
  • No structured GBP strategy — the profile existed but wasn't optimized to compete locally.
  • Small business competing against larger HVAC companies with bigger marketing budgets in the Ozarks market.
  • Potential customers were searching for exactly what SHIELD offered but finding competitors instead.
/02 What We
Built
  • A full Google Business Profile optimization that drove a 1,000% ranking improvement across core HVAC services.
  • LSA campaigns that delivered a 2.5:1 return on a modest budget — proving you don't need massive spend to get results.
  • Service-specific GBP strategies for 24/7 HVAC, boiler repair, HVAC installation, and AC repair to dominate local search.
  • A simple, efficient system designed for a small operation — no bloat, no complexity, just results.
/03 What We
Used
Google Business Profile OptimizationLocal Service Ads (LSA)

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