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SHIELD Mechanical · Camdenton, MO · February to July 2026
Google Business Profile and Local Service Ads, and nothing else. This is the study for anyone who has been told that local search takes a large budget to win.
Flat fee, sized to a small operation. Ad spend on their card, straight to Google. Month-to-month from day one.
SHIELD had the reviews and the reputation and almost no visibility where it counted. The four services people actually search for, 24/7 HVAC, boiler repair, installation and AC repair, were not ranking in the map pack at all. The profile existed but had never been built to compete, so homeowners searching for exactly what SHIELD does found larger competitors instead.
A full Google Business Profile rebuild, then a service-specific strategy for each of the four core searches rather than one generic profile. Local Service Ads on a modest budget. No bloat and nothing complex, sized for an operation that needs the phone to ring rather than a marketing department.
Ranking across key services improved roughly tenfold, total phone calls rose a quarter, website clicks by half, and the LSA budget returned two and a half to one. None of it required a big spend. It required showing up where the search actually happens.
A homeowner with no heat is not comparing five websites. They open Google, tap one of the three results in the map, and call. Everything below that is decoration.
So the whole effort went into those three slots, service by service, instead of building a funnel a company this size does not need and cannot staff.
“Best marketing and Google page administration team I’ve ever found. I’ve tried several. This by far is the best. Worth every penny.”
James Hussey · SHIELD Mechanical
We’ll introduce you to an HVAC shop running the same setup and step out of the conversation.
Thirty minutes, straight answers. If we’re not the right move for your market, we’ll tell you.
Book a CallNo hostages. · No juniors. · Month-to-month
