Construction United States

3Gi

Three Generations Improvements (3Gi) had worked with marketing agencies before but never found one that could deliver consistent results. They came to Duo for Google Ads — and the biggest unlock wasn't a new channel or tactic. It was repositioning who they are. A father, son, and grandfather business with three generations of trust built into the name. Duo leaned into that story, set them apart from every other exterior contractor in the market, and built a system that just kept producing. The result: $560K in pipeline in the first three months and a 3:1 ROAS that hasn't stopped.

Be Found → Be Seen → Be Chosen → Be Booked

Google Ads Local Service Ads Landing Pages

Google Reviews 5.0

Trustpilot 5.0

$560K Pipeline in 3 Months

3:1 Return on Ad Spend

15% Lifetime Conversion Rate

Consistent Month After Month Performance

"These guys are the best. They truly care about their clients' results and are very communicative — setting up the campaign and holding frequent meetings to measure results and make tweaks when needed."

Jeremy Owens 3Gi

Project Snapshot

/01 What Was
Broken

Had worked with other marketing agencies before but couldn't get consistent, reliable results.
Their digital presence didn't reflect what made them different — three generations of family trust and craftsmanship.
Landing pages and ad messaging blended in with every other exterior contractor in the area.
Leads were coming in but the positioning wasn't attracting the kind of clients they actually wanted to work with.
Needed a partner that would stick around and care about the results, not just run ads and send a report.

/02 What We
Built

A repositioned brand story centered on what made 3Gi different — three generations of family trust, not just another contractor.
A landing page that led with the father-son-grandfather legacy and the local trust they'd built over decades.
Google Ads and LSA campaigns that attracted the right kind of clients — homeowners who valued quality and reliability.
Ongoing optimization focused on consistency — not flashy spikes, just reliable pipeline month after month.
A communicative partnership with regular check-ins and transparent reporting that rebuilt trust in marketing.

/03 What We
Used

Google AdsLocal Service Ads (LSA)Landing Page Design & DevelopmentBrand Positioning & MessagingTracking & Reporting