Privacy Policy

1. Information We Collect

We collect the following personal information from users:

• Personal identifiers: such as names, email addresses, phone numbers, and company names submitted through our contact forms, booking forms, and newsletter signups.
• Browsing data: information collected through cookies and tracking technologies about your activity on our website (e.g., pages visited, time spent on pages, referring URLs).
• Form submission data: information you provide when booking a call, submitting a contact form, or subscribing to our newsletter.

This data is collected via our website forms (powered by HubSpot and Typeform), advertising platforms, and tracking technologies such as Google Ads, Google Tag Manager, Google Analytics, Meta (Facebook), LinkedIn, and Elfsight.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Improving user experience: to better understand how users interact with our website and services.
• Analytics: to analyze usage trends and optimize our services.
• Marketing communications: to send relevant marketing materials, updates, and our newsletter ("The Brick").
• Service delivery: to respond to inquiries, schedule consultations, and deliver our marketing services.
• Outbound sales activities: to reach out with offers and services that may interest you.

3. Sharing of Personal Information

We may share your personal information with the following third parties:

• Advertising partners: such as Google, Meta (Facebook), and LinkedIn, for ad targeting and performance analysis.
• Analytics providers: for tracking website performance and user interaction through platforms like Google Analytics.
• Service providers: such as HubSpot (CRM and forms), Typeform (booking forms), Elfsight (review widgets), and Vercel (website hosting) that help us operate our website and deliver services.

4. Cookies and Tracking Technologies

We use cookies and other tracking technologies to collect information about your browsing activities. Cookies help us enhance user experience by remembering your preferences and providing personalized content. You can manage your cookie settings through your browser or opt out by visiting specific service providers' opt-out pages (e.g., Google Ads, Facebook).

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email addresses or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

5. International Tracking (GDPR)

If international tracking features are enabled: when you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these emails. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You also have the option to opt out of the collection of your personal data in compliance with GDPR. To exercise this option, please visit https://www.rb2b.com/rb2b-gdpr-opt-out.

6. Your Rights Under CCPA

As a California resident, you have the following rights under the CCPA:

• Right to know: You have the right to request what personal information we have collected about you over the past 12 months.
• Right to delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
• Right to opt-out: You can opt out of the sale or sharing of your personal information.
• Right to non-discrimination: You have the right to not be discriminated against for exercising any of your CCPA rights.

To exercise any of these rights, please contact us using the information below. We will respond to verifiable consumer requests within 45 days.

7. How to Contact Us

If you have any questions or requests regarding your personal information or this privacy policy, you can contact us at:

8. Updates to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or regulatory requirements. When we make changes, we will update the "Last Updated" date at the top of this page. Please review this policy periodically for the latest information.