Case Study

Forty locations. One system. Half the cost per lead.

RecNation · Nationwide · January to June 2026

Forty-plus facilities across the country, each with its own page, campaign and profile. It also produced the first revenue attribution in the company’s history.

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The landing page DUO built for RecNation, premium RV and boat storage across the United States

What the system returns

01 50% Lower cost per lead against the previous agency

02 40+ Locations on one system each with its own page and campaign

03 15%+ Of visitors became a lead across every location page

04 First ever Revenue attribution in the company’s history

What we ran

Everything, on one system.

Flat fee. Ad spend on their card, straight to Google. No percentage of spend, month-to-month from day one.

Ads Website Local SEO

The story

Forty locations, one page, and no way to tell what was working.

01 What was broken

Complexity nobody had managed to hold together

Previous agencies could not keep forty-plus locations consistent. Every visitor landed on one centralised page with nothing specific to their area, cost per lead ran at nearly double what it should have, and Google Business Profile and Local Service Ads were unmanaged or uneven from facility to facility. Nothing tied spend to revenue anywhere.

02 What we built

One system that produces a location

A dynamic CMS that generates a unique page for every facility in its own local language, a routing and subdomain architecture funnelling all of them into one form mapped into HubSpot with proper location tagging, and forty-plus zip-code-targeted campaigns managed at facility level with GBP and LSA handled for each. Then revenue attribution, tying spend to closed deals for the first time.

03 What the numbers did

Half the cost per lead, and a number nobody had ever had

Cost per lead came down by half and better than fifteen percent of visitors converted across every location page. The rollout was deliberately slow, scaling spend as the system proved itself rather than spending up front to look busy.

The idea that moved it

Forty locations is not forty campaigns.
It is one system, run forty times.

Most agencies treat a multi-location account as forty separate problems, which is why it falls apart at scale and why nobody can answer a simple question about performance.

We built one system that produces a location instead. New facility, new page, new campaign, same standard, and reporting that reads in one language across the whole country.

“They’ve worked tirelessly to organize and optimize our campaigns, and we’ve seen major improvements in performance and lead quality. An invaluable extension of our team.”

Emily Schwartz · RecNation