RecNation
Other United States (Multi-Location)

RecNation

RecNation operates storage facilities across the United States — and managing marketing for 40+ locations is a different beast than running ads for a single shop. Duo built the entire system: a dynamic CMS in Webflow that generates unique landing pages for every location, a zip-code-targeted Google Ads strategy across 40+ campaigns, LSA and GBP management for each facility, and reporting that ties directly to revenue for the first time in the company's history. The result: 15%+ conversion rates, a 50% decrease in cost per lead, and the most sustainable lead generation program they've ever had.

Be Found Be Seen Be Chosen Be Booked
Google Ads Meta Ads Local Service Ads
40+ Locations Managed
15%+ Conversion Rate Across All Pages
50% Decrease in Cost Per Lead
First Ever Revenue Attribution in Place
"From day one, it's been clear that they genuinely have our best interests at heart. They've worked tirelessly to organize and optimize our campaigns, and we've seen major improvements in performance and lead quality. Their attention to detail, strategic mindset, and proactive communication make them an invaluable extension of our team."
Emily Schwartz RecNation

Project Snapshot

/01 What Was
Broken
  • Previous agencies couldn't manage the complexity of 40+ locations with any consistency or clarity.
  • All traffic was being driven to a single centralized page — no location-specific experience for prospects.
  • Cost per lead was nearly double what it should have been with no clear path to bring it down.
  • No revenue attribution — the team had never been able to tie marketing spend to actual revenue.
  • GBP and LSA were either unmanaged or inconsistently managed across locations.
/02 What We
Built
  • A dynamic CMS built in Webflow that generates unique landing pages for every single location — each speaking to that specific area's services, with local messaging and a tailored experience.
  • A routing page and subdomain architecture that funnels every location into a unified form mapped directly into HubSpot with proper location tagging.
  • 40+ zip-code-targeted Google Ads campaigns, each managed at the individual facility level.
  • GBP optimization and LSA management for every location across the country.
  • Revenue attribution reporting — for the first time, tying marketing spend to closed deals with clear, concise reporting.
  • A slow, strategic rollout that scaled spend sustainably rather than blowing budget upfront.
/03 What We
Used
Google Ads (40+ Location-Specific Campaigns)Meta AdsLocal Service Ads (LSA)Google Business Profile Management (All Locations)Dynamic CMS & Landing Pages (Webflow)HubSpot Integration & Lead RoutingRevenue Attribution & Reporting

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