Real clients, real numbers. Every study ties back to booked revenue where we can measure it. Want proof? We’ll introduce you.
These are real trades businesses — roofers, remodelers, HVAC shops, pool builders — measured on booked revenue, not lead volume. Every number here comes from a client we still work with (or worked with recently), traced back to the campaign, page, or search that started it. What you’ll see across the set:
Leads graded quotable or junk at intake — not celebrated because someone filled out a form
Return on ad spend measured against booked revenue in the client’s CRM, not platform-reported conversions
Ads, websites, and local SEO on one system — so spend scales without lead quality falling apart
32:1 on ad spend Pools & Landscaping · Las Vegas, NV
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$1,500 to $600 cost per quotable lead Roofing, Solar & Painting · California
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