Case Study

Five months in. Top three on 57% of the map.

Kingdom Heating and Air · Kansas City metro, MO · March 4 to August 2, 2026

Same 169-point grid, ten HVAC terms. Started at top three on 1.8% of the map. Map data March 4 to August 2, 2026. Leads graded as they come in: 31% quotable on LSA, 62% on GBP.

Before and after local SEO heatmaps for hvac service across the Kansas City metro for Kingdom Heating and Air, position 12.87 to 3.27, top-three coverage 0.59% to 68.64% Kingdom Heating and Air
What the map and the leads did
01 12.2 → 3.8 Average map position across ten HVAC terms on a 169-point grid
02 1.8% → 57% Top-three coverage same grid, same terms
03 31% LSA quotable leads from Local Service Ads
04 62% GBP quotable leads from the Google Business Profile
05 +212% Maps views past 12 months · profile won the map
What we ran

Everything, on one system.

Month-to-month from day one. Map audits on a fixed grid so the before and after are actually comparable.

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The story

Invisible on the map in March. Top three across most of the metro by August.

01 What was broken

A profile that wasn't being worked

On a grid of 169 points across the metro, Kingdom averaged position 12.2 across every HVAC term that matters, and landed in the top three on 1.8% of those points. On four of the ten terms it was effectively nowhere: top three on half a percent of the grid, or zero.

In the map pack, position twelve is the same as not existing.

02 What we built

Five months of management, not a setup and a report

A profile post every two or three days. Forty-nine directory listings corrected and kept corrected. Review replies drafted for every review. FAQs rebuilt monthly. Video published to the profile. Categories, services and service areas rebuilt to match how people in that metro actually search. A report every month.

03 What the numbers did

The map turned green

Average position moved from 12.2 to 3.8. Top-three coverage went from 1.8% of the grid to 57%. Maps views rose 212% over the past twelve months. The leads that followed were worth something: 31% quotable on LSA, 62% on GBP.

The proof

Not one lucky term.
The whole grid moved.

“hvac service” went from 0.59% top-three coverage to 68.64%. “Air conditioner installation” followed the same pattern, 0.59% to 66.86% on the same 169-point grid. Red to green is not a screenshot trick. It is the same audit, run twice, five months apart.

Before and after local SEO heatmaps for air conditioner installation across the Kansas City metro for Kingdom Heating and Air
“air conditioner installation” · March 4 vs August 2, 2026
Quotable by source 31% · 62% LSA · GBP Graded on every lead as it comes in.

Every term we tracked, before and after

Search term Avg pos · Mar 4 Avg pos · Aug 2 Top 3 · before Top 3 · after
hvac service 12.87 3.27 0.59% 68.64%
furnace repair 14.08 4.37 1.18% 42.01%
hvac maintenance 11.84 3.05 1.78% 73.37%
air conditioner installation 12.14 3.44 0.59% 66.86%
hvac repair near me 13.53 4.51 0.59% 40.24%
emergency ac repair 12.31 3.46 0% 72.78%
hvac repair 11.66 3.72 1.78% 59.76%
air conditioning repair near me 13.27 4.96 1.78% 31.36%
air conditioning maintenance 10.09 3.40 5.33% 71.01%
air conditioning repair 10.64 4.23 4.14% 48.52%

Grid average across all ten terms: baseline 12.2, latest 3.8.

Google Business Profile performance dashboard for Kingdom Heating and Air showing maps views up 212% and phone calls up 81%
Profile activity · Past 12 months · August 21, 2025 to August 21, 2026

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