Websites by DUO

Trades websites that don’t look like every other contractor’s.

We build brand-first, custom-coded websites for trades companies that want to lead their market, not blend into it.

Starting at $6,000Live in 4–6 weeksYours outright

Brand

Better brandTrust is decided in the first five seconds

Performance

Superior performanceSub-second loads. Zero bloat. AI-readable.

Revenue

More booked revenueEngineered to book jobs. Tracked to prove it.
Why most contractor sites fail

The website most agencies will sell you is already obsolete.

Slow. Bloated. Built on the same template as every other contractor in your zip code. Every change is a phone call, an invoice, and a three-week wait. And the real problem is the foundation: everything you do next, ads, SEO, reviews, intake, sits on top of the site. If it leaks, every dollar leaks with it.

What's broken
01/05
Built for yesterday's search.
02/05
Every change takes weeks.
03/05
Looks like every other contractor in your market.
04/05
No room to grow into what's coming next.
05/05
No idea what's actually converting.
What we actually are

Marketers first. Builders second. That order matters.

We're a marketing agency before we're a website company. Seven years growing revenue for trades businesses taught us the website is where it's won or lost, so we build it ourselves.

The Distinction

That's the difference between a website built by AI and a website built with AI. We're the second one.

Creative Director
Sets direction
Design Team
Refines + ships
Developers
Build it real
The build

Everything in our websites.

One project fee ships the whole thing, and the whole system leaves with you.

Enhancement full rebrand

You look like the market leader

Trust is decided in five seconds. A $1M company should look like the next tier up. Brand work is in every build, scoped at discovery, up to a full rebrand.

Title tags Meta & schema 301 redirect audit
ranks in
Google AI search

The machines can read you too

Clean custom code, sub-second loads, structured for the machines that now answer your customers’ searches. Technical SEO done during the build, not bolted on after.

Stitch
Interlink
InfinitySEO
Live on your site from day one

You get software, not a brochure

Quoting, booking, estimating, and five products live from day one: Stitch, Interlink, InfinitySEO, Revenue Sync and the Dashboard. Nobody else has them.

See all tools →
From launch
Call · 2:41 Form · quote
Job · $12,400

Your website proves its worth

Every call and form tracked to the job it became, from launch. You can’t track what you don’t control. Now you control it.

And it’s yours to own.

You paid for it. The entire folder leaves with you. Take the keys and be done, or keep us on the demand side. Nothing held hostage.

Book a call →
your-website / main Pushed to GitHub
/site: every page, custom-codedyours /brand: logo, type, assetsyours SSL · deployment · securityset up Connect your own AI, keep building
Selected work: live

Don't take our word for it.
Explore the sites.

These are live builds, not mockups. Look through them here, or open the real thing — that's the point of building on real code.

01 / 04

Southern Exteriors

Exteriors · Charlotte + Jacksonville

A landing-page system built to test: two variants per metro, per service.

Landing page systemA/B variantsMulti-metro
PageSpeed Insights · live Run it yourself ↗
95 Performance ▲ +148% vs old site
100 SEO ▲ +67% vs old site
2/2 Agentic browsing AI-readable
Book a call →
02 / 04

Rocket Moving

Moving · Los Angeles

A moving company that books like software: quote to schedule without a phone call.

Full buildQuote funnelInterlink pass
PageSpeed Insights · live Run it yourself ↗
92 Best practices ▲ +54% vs old site
100 SEO ▲ +112% vs old site
3/3 Agentic browsing AI-readable
Book a call →
03 / 04

Optima Pools

Pool Builder · Las Vegas

All-inclusive pools in six weeks, and a site that moves as fast as the pitch.

Full buildBrand-aligned designCatalog + booking
PageSpeed Insights · live Run it yourself ↗
95 Accessibility ▲ +38% vs old site
100 SEO ▲ +91% vs old site
3/3 Agentic browsing AI-readable
Book a call →
04 / 04

Swell Roofing

Roofing · Long Beach + Orange County

Commercial and residential under one roof, and a site fast enough to prove it.

Full buildCommercial + residentialLocal SEO foundation
PageSpeed Insights · live Run it yourself ↗
100 Performance Lighthouse desktop
100 SEO Lighthouse desktop
3/3 Agentic browsing AI-readable
Book a call →
Selected work

Don't take our word for it.
Explore the sites.

Book a discovery call →

We'll walk your site the same way.

Custom code vs. templates

The honest comparison.

Templates win on day one. Custom code wins every day after. Here's the whole picture, including where templates are genuinely faster.

Upfront cost
What you pay to get in
Custom code More upfront, and it's yours forever
Template Cheaper to start, then you rent forever
Launch speed
From kickoff to live
Custom code 4–6 weeks, built for you
Template Days, but every change after is on you
Design flexibility
How far the design can go
Custom code Unlimited. Designed from scratch to your brand
Template Rigid. The template is the ceiling
Speed & performance
What visitors and Google feel
Custom code Extremely fast. Clean code, zero bloat
Template Plugin-weighted, slower every year
SEO capabilities
How deep optimization can go
Custom code Excellent. Full technical control, schema to sitemap
Template Basic. What the platform allows
AI readability
How ChatGPT and Google AI read your site
Custom code Clean, structured code AI parses correctly
Template Cluttered markup AI has to guess at
Maintenance
Who keeps it healthy
Custom code Our team handles it. Comment, we ship
Template DIY-easy, until it isn't
How a project moves

A system, not a black box.

Six milestones, four sign-offs. You approve the site map, pick the direction, lock the homepage, and review pages as they ship. Nobody disappears for six weeks.

Kickoff to launch: 4 to 6 weeks
01

Discovery & strategy

You approve the site map

We learn the business, then turn it into a build spec: every page, title, and family mapped before anything gets designed.

02

Copy & creative direction

You pick the direction

Copy written first, grounded in real customer language. Creative direction set and shown to you before we build a thing.

03

Design

You sign off the homepage

Dozens of homepage variations explored against the direction, refined to standard, expanded into a full design system.

04

Build

You review as it ships

The locked homepage goes to code first, then the full page catalog ships in reviewable batches, on custom code you own.

05

The engine

The SEO layer (schema, metas, internal-link audit), every form wired and tracked end-to-end, responsive at every width, full internal QA.

06

Review, launch & handoff

You take the keys

You walk the finished site and comment with Stitch, and we ship the edits. Final QA, deployment, tracking verified, clean handoff.

Who you're working with

Seven years in tech. Two years deep in the trades. One team that knows both.

DUO Digital has built brand and run revenue for B2B SaaS companies, enterprise tech, and now a roster of home service operators ranging from one-truck HVAC shops to $25M pool builders. We know what generates revenue at every scale, and we know what a brand needs to look like to charge premium for it.

This is the wing of DUO that does both at once.

$40M+
In pipeline generated
across the DUO Digital roster
7 yrs
In advertising & marketing
founded 2019, Costa Mesa
20%+
Landing page conversion rate
across hundreds of pages shipped

Five stars. Across the board.

A better foundation starts here.

The build

Custom-coded websites

Starting at $6,000

one time

Live in six weeks. Yours outright. The code, the domain, the whole folder leaves with you.

Book a call →
What the build includes
  • Discovery, site map and a written build spec
  • Brand enhancement, scoped at discovery
  • Custom-coded site, sub-second loads
  • Technical SEO wired during the build
  • All five products live at launch
  • Revenue tracking before the first visitor
  • Four to six weeks, four sign-offs
You own the code, the domain, the design files and the analytics
Hosting on your own account, a few dollars a month
No platform fee, no plugin stack, no rent
One project fee, split across the build
1 Your company ★★★★★
2 Competitor ★★★★★
3 Competitor ★★★★★
#1 across the map
After launch, optional

Local SEO

From $1,200/mo Month-to-month

The site is the foundation. This is the program that compounds on top of it: the map pack, the profile, and the pages Google is actually reading this month.

Google Business Profile managed, not just claimed
Map pack worked service by service
Technical SEO kept current as Google shifts
Internal linking re-run as pages ship
Reviews and local signals maintained
Every call and form still traced to the job
Brick DUO Digital

Next steps

If you’ve made it this far, just book the call.

Thirty minutes. We look at your current site, your brand, and your top competitors, and tell you honestly whether we're the right move. No deck. No pitch. Just a real read on what's holding the brand back and what a rebuild would actually do for the business.

Book a discovery call