Industries · Landscaping

Landscaping Marketing that Proves Itself Monthly

Run your marketing as one connected system, grade every call quotable or junk, and trace every job back to the ad that found it.

Book a Call

$40,000,000 in pipeline generated across the DUO Digital roster

“We already sold more jobs in the first seven months of this year than we did all of last year.”

“We already sold more jobs in the first seven months of this year than we did all of last year. Honestly, the difference is what we’ve done with DUO.”

Jake DesJardins Owner, Desert Springs Pools & Spas

The Problem

If any of this hits a little too close, you’re not alone.

The phone rings, nobody books

Paying for clicks that never call

Agencies report, you still worry

Booked solid in June, empty in October

Every lead wants a weekly mow

Competitors own the map pack

07 AND NOBODY COULD TELL YOU WHICH JOBS CAME FROM ANY OF IT.

The System

Trace every dollar back to booked jobs.

Each month, we'll tell you what's winning and what's losing, and account for every dollar of ad spend.

Starts here

Paid Ads Google · Meta · LSA

Websites custom-coded, yours

Local SEO map pack · reviews

The Lead Is Created every project inquiry and maintenance call captured

Your side Your CRM your sales team just keeps doing what it already does

Our side The DUO Dashboard every lead graded: hardscape, design-build, maintenance

Revenue Sync every dollar traced to the job it booked

Budget moves to what’s working, every month

Book a Call Explore the System →

The part other agencies put in fine print

No hostages. No juniors. Month-to-month.

/01

Your accounts. Your card. Your data.

Ad spend goes on your card, straight to Google and Meta. No percentage of spend. One flat fee.

/02

Nobody's learning marketing on your account.

No rookie handoff after the sales call. Average tenure of a DUO campaign manager: 5+ years.

/03

You can leave. That's the deal.

Month-to-month, always. No cancellation maze. You stay because it works. And everything leaves with you.

/04

You'll never chase us for an answer.

People who know your name, answer same-day, and walk your numbers with you every month.

The Landscaping Playbook

Marketing a Landscaping Company: What Actually Works

Landscaping sits at a unique intersection — it has both high-ticket project demand and recurring maintenance revenue. The companies that grow fastest are the ones marketing for both at the same time.

/01

How do homeowners search for a landscaper?

On a seasonal curve, and in two modes. Project searches like "patio installation near me" ramp in early spring and peak through summer. Recurring searches like "weekly yard maintenance" run steadier. The high-ticket buyer looks at photos before they ever click an ad.

Landscaping searches follow a season, starting in early spring and peaking through summer. They come in two shapes: project searches like "patio installation near me," "landscape design company," or "backyard remodel," and recurring searches like "lawn care service" or "weekly yard maintenance." The high-ticket buyer looks at pictures on your Google Business Profile, Instagram, and Houzz before clicking an ad, so your portfolio and reviews sell as hard as your ad copy. We run search ads for project-ready buyers and social and retargeting for the ones still deciding.

/02

What makes landscaping marketing different?

Extreme seasonality and a visual sale. Spring and summer are packed, fall shifts to hardscaping and cleanup, winter is snow or nothing. A set-and-forget campaign overspends in the slow months and underperforms in the peak.

Landscaping swings harder than most trades: spring and summer are packed, fall shifts to hardscaping and cleanup, and winter is snow removal or nothing depending on the market. We move the budget with the season. The sale is visual too; homeowners hire landscapers on what the work looks like, so portfolio pages, Google Business Profile photos, and finished-project proof convert better than text. Consistent project photography creates an advantage that compounds.

/03

Which landscaping jobs actually grow the business?

Hardscaping, outdoor living, full design-build, and commercial or HOA maintenance contracts. Mowing is volume work with thin margins. A patio or outdoor kitchen runs $10,000 to $50,000 and up.

The growth is in hardscaping, outdoor living, full design-build, and commercial or HOA maintenance contracts, not price-shopping for a weekly mow. We separate campaigns by service type so you attract homeowners ready to spend $10,000 to $50,000 and up. Recurring maintenance is the other half and the backbone of a predictable business, so we target property managers and HOA boards as well.

Case Studies

Real Work, Real Results

Here’s what happens when the system is built right. Watch the stories, then call them if you want to verify it yourself.

32:1 on ad spend Desert Springs Pools & Spas Pools & Landscaping · Las Vegas, NV One lead in six was quotable View case study →

$1,500 to $600 cost per quotable lead GreenCal Roofing, Solar & Painting · California Three services on one seasonal rotation View case study →

$80 cost per lead on Google Upvolt Solar · England, UK 75% lower on Meta View case study →

Talk to a real Landscaping client We’ll connect you with someone who’s been through it. Ask them what it looked like before, what changed after, and what it did to their schedule. Get a Referral

Questions

A combination of Google Ads, Local Service Ads, a strong Google Business Profile, and landing pages built to convert. Landscaping has both seasonal spikes and year-round maintenance demand — the system needs to capture high-intent project searches while building a steady pipeline of recurring work.

Most landscaping clients start seeing qualified leads within the first 2–4 weeks of launch, especially heading into spring and summer. Expect a consistent, optimized pipeline within 60–90 days as we dial in targeting and creative for your specific market.

Yes. We build campaigns around the work you actually want — hardscaping, outdoor living spaces, full landscape design, irrigation systems, and large-scale property maintenance contracts. We target by project type so you're attracting homeowners ready to invest.

Most landscaping companies we work with invest $2,000–$5,000/month in ad spend depending on market size, competition, and the mix of services you're targeting. We'll give you an honest recommendation during the discovery call based on your area and growth goals.

We adjust campaign strategy by season — ramping spend during peak spring and summer months, shifting to hardscaping and cleanup messaging in fall, and targeting snow removal or planning-season leads in winter markets. The goal is keeping the schedule full year-round.

Yes. We can build campaigns specifically targeting homeowners and property managers looking for ongoing maintenance, HOA contracts, and commercial grounds maintenance. Recurring revenue is the backbone of a scalable landscaping business, and we build the pipeline to support it.

Yes. Everything we build is yours — your Google Ads account, your landing pages, your tracking setup. If we ever part ways, you keep it all. No hostage situations.

Get more landscaping leads that turn into jobs.

We’ll build a plan around your market, your service mix, and the kind of work you want more of.

Get More Work