Industries · Roofing

The roofing marketing agency that counts booked jobs, not leads.

LSAs, Google Ads, and local SEO for roofing companies. Every call graded. Every roof traced back to the ad that found it. Month to month.

Book a Call

$40,000,000 in pipeline generated across the DUO Digital roster

“Duo by far has given us the best results in a short period of time.”

“We’ve used multiple companies over the last 15 years and Duo by far has given us the best results in a short period of time. Their team is committed to making our business a success.”

Tess NASI Roofing

The Problem

Paid for roofing marketing and still can't say which roofs it booked?

The phone rings, nobody books

Paying for clicks that never call

Competitors own the map

Leads are price shoppers

Showing up for the wrong jobs

A slow week out of nowhere

07 AND NOBODY COULD TELL YOU WHICH ROOFS CAME FROM ANY OF IT.

The System

How do we track booked roofing jobs?

Leads are easy to count. Roofs are what you bank. Here's how a call becomes a dollar figure on the campaign that earned it.

Starts here

Paid Ads Google · LSA

Websites custom-coded, yours

Local SEO map pack · reviews

The Lead Is Created every storm call and replacement form captured

Your side Your CRM your sales team just keeps doing what it already does

Our side The DUO Dashboard every lead graded: repair, storm, replacement, commercial

Revenue Sync every dollar traced to the roof it booked

Budget moves to the campaigns booking roofs, every month

How a call becomes a dollar figure

01 Every call and form is captured and tagged. Tracking numbers and form tracking tie each inquiry to the source: LSA, Google Search, Maps, Meta, or organic. That includes the Saturday storm call.

02 Every lead is graded quotable or junk. Spam, wrong service, out of area, and job seekers come out of the numbers. You see what's left.

03 Each lead gets a job type. Repair, storm, replacement, or commercial. That's how you find out which ads brought the replacements and which brought the drips.

04 Your CRM sends the money back. Revenue Sync matches each closed job to the call or form that started it, by email first, then phone number. Quoted value, closed value, and stage sync overnight. JobNimbus, Pipedrive, AccuLynx, JobTread, Attio and more are connected today; if your CRM has an open API, we can connect it.

05 Budget follows booked roofs. Every month we move spend toward the campaigns booking the roofs you want, and away from the ones filling a lead count. If the crews are full, we tell you to throttle.

What you get each month: spend, quotable leads, booked jobs, revenue, and cost per booked job, by channel and job type. If a job can't be matched to a lead, it shows up on the report with the reason. Usually it's a missing phone number.

Book a Call See Paid Ads → How Revenue Sync works →

The part other agencies put in fine print

What do you keep if you leave a roofing marketing agency?

/01

Your accounts. Your card. Your data.

Ad spend goes on your card, straight to Google and Meta. No percentage of spend. One flat fee.

/02

Nobody's learning marketing on your account.

No rookie handoff after the sales call. Average tenure of a DUO campaign manager: 5+ years.

/03

You can leave. That's the deal.

Month-to-month, always. No cancellation maze. You stay because it works. And everything leaves with you.

/04

You'll never chase us for an answer.

People who know your name, answer same-day, and walk your numbers with you every month.

The Roofing Playbook

How does a roofing marketing agency book the right roofs?

Homeowners hire roofers two ways: a leak or a storm that has to be handled today, and a replacement they research for weeks. The system has to book both, then show which ads paid for which roofs.

/01

How do homeowners search for a roofer?

Two ways, and they behave nothing alike. Emergency searches happen in minutes and go to whoever shows up first with reviews and a Google Guaranteed badge. Planned searches take weeks, and the homeowner reads everything before they call.

Emergency searches look like "roof leak repair near me" or "storm damage roofer." They move fast, and the first credible name gets the call. Planned searches look like "roof replacement cost" or "best roofing company in [city]." Those homeowners compare, read reviews, and take their time. A roofing system has to catch both: Local Service Ads for emergencies, Google Search for replacement keywords, and retargeting to stay in front of homeowners who looked but have not called yet.

/02

What makes roofing marketing different?

Storms. When a big one hits, every roofer in the market floods the ad auction on the same day and costs spike. The roofers who win are already there when it happens.

Reacting to a storm is expensive because you are bidding against every competitor at once, for the same homeowners, in the same week. The companies that clean up in storm season built their position months earlier: reviews already in place, ads already running, and retargeting already following the homeowners who looked last month. Then the storm passes and the work changes to planned replacements, inspections, and maintenance. We move the budget with the season and the weather; a set-and-forget campaign never does.

/03

Which roofing jobs actually grow the business?

Full replacements, storm damage restoration, and commercial contracts. Repairs keep the lights on, but a replacement runs $8,000 to $25,000 and up, and that is what moves the year.

Most roofing ad accounts are built to generate calls, which fills the schedule with leak fixes. We target the work you actually want: filter by service type, reach homeowners with aging roofs or recent storm damage, and build pages for someone pricing a replacement, not someone chasing a drip. Fewer estimates, bigger jobs. Every call gets graded quotable or junk so you can see which ads brought the replacements and which brought the drips.

Case Studies

Which roofing results can you verify?

Here’s what happens when the system is built right. Watch the stories, then call them if you want to verify it yourself.

4:1 on ad spend Moose Roofing Roofing · Omaha, NE 18% of clicks became a lead View case study →

10 yrs of awards, surfaced NASI Roofing Commercial Roofing · Wisconsin Two pro sports sponsorships, put to work View case study →

3:1 on ad spend 3Gi Siding & Exterior Remodeling · Northern California 15% lifetime conversion rate View case study →

Want to talk to a real roofing client? We’ll connect you with someone who’s been through it. Ask them what it looked like before, what changed after, and what it did to their schedule. Get a Referral

What should you read next on roofing marketing?

See all Roofing articles →

Aerial view of a house under construction with roofers on the decking and scaffolding around the walls. Photo by Steffen Coonan on Pexels.

How to judge a roofing PPC agency on booked jobs Grant · Sep 3, 2026

Google Ads for Roofing Companies: What Actually Works in 2026 Grant · Mar 11, 2026

Best Roofing Marketing Agencies Compared for 2026 Grant · Oct 6, 2026

Roofing marketing agency questions

It runs the channels that make the phone ring for a roofing company: Local Services Ads, Google Search, your Google Business Profile, and your website. Then it proves which of them booked roofs. A good one separates storm and replacement work from repair calls, grades every lead, and reports cost per booked job, not cost per lead.

Every call and form is tagged to its source, graded quotable or junk, and labeled by job type: repair, storm, replacement, or commercial. Revenue Sync pulls closed jobs and dollar values from your CRM back to the lead that started them. You see cost per booked job for each job type.

Usually both. LSAs sit at the top with the Google Guaranteed badge and you pay per lead, which suits emergency and storm calls. Google Search is where planned replacements get researched. LSAs now run inside Google Ads, so they should be managed together, with every charged lead rated and reconciled to booked roofs monthly.

Two numbers: the agency fee and your ad spend. Paid ads management is $2,200 a month flat ($3,400 for two channels). Local SEO with Google Business Profile is $750 a month. We never take a cut of spend. Ad spend goes on your card. Every price is on the pricing page. Most roofing companies we work with put $3,000 to $7,000 a month into ads, depending on market and whether the work is residential, commercial, or storm.

Yes. Campaigns are split by the jobs you want: full replacements, storm restoration, commercial, or new construction. Repair traffic can be pushed out of the pipeline so the board isn't full of drip calls.

No long contract. Month to month with 30 days' notice. Your Google Ads account, LSA profile, landing pages, and tracking are in your name. Ad spend goes straight to Google and Meta on your card. If you leave, everything leaves with you.

In plain terms

DUO Digital is a roofing marketing agency for roofing companies. We run Local Services Ads and Google Search as one system, split storm and replacement work from repair calls, and report cost per booked job. Flat fee, your accounts, month to month.

More booked roofing jobs. Not more lead counts.

We’ll build a plan around your market, your service mix, and the kind of work you want more of.

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