Industries · Plumbing

The plumbing marketing agency that counts booked jobs, not leads.

LSAs, Google Ads and local SEO for plumbing companies. Every call graded quotable or junk. Every job traced back to the ad that found it. Month to month.

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$40,000,000 in pipeline generated across the DUO Digital roster
Plumbing crew at work

“I’ve tried several. This by far is the best. Worth every penny.”

“Best marketing and Google page administration team I’ve ever found. I’ve tried several. This by far is the best. Worth every penny.”

SHIELD Mechanical James Hussey SHIELD Mechanical
The Problem

Paying for plumbing marketing and still can't say which jobs booked?

01
The phone rings, nobody books
02
Paying for clicks that never call
03
Agencies report, you still worry
04
Emergency calls go to whoever answers first
05
Drain cleans, never repipes
06
Competitors own the map at 10pm
07 AND NOBODY COULD TELL YOU WHICH JOBS CAME FROM ANY OF IT.
The System

How do we track booked plumbing jobs?

Leads are easy to count. Jobs are what you bank. Here's how we get from a ringing phone to a dollar figure on the campaign that earned it.

Starts here
Paid Ads Google · Meta · LSA
Websites custom-coded, yours
Local SEO map pack · reviews
The Lead Is Created every emergency call and repipe form captured
Your side Your CRM your sales team just keeps doing what it already does
Our side The DUO Dashboard every lead graded: drain clean, repipe, water heater, sewer
Revenue Sync every dollar traced to the job it booked
Budget moves to what’s working, every month

How a call becomes a dollar figure

01 Every call and form is captured and tagged. Tracking numbers and form tracking tie each inquiry to the source: LSA, Google Search, Maps, Meta, or organic. That includes the 10pm burst pipe call.
02 Every lead is graded quotable or junk. Spam, wrong service, out of area, and job seekers come out of the numbers. You see what's left.
03 Each lead gets a job type. Emergency repair, drain, water heater, repipe, sewer. That's how you find out which ads brought the repipes and which brought the drain cleans.
04 Your CRM sends the money back. Revenue Sync matches each closed job to the call or form that started it, by email first, then phone number. Quoted value, closed value, and stage sync overnight, every day. Your office keeps working the way it already does. We map your stages once. JobNimbus, Pipedrive, AccuLynx, JobTread, Attio and more are connected today; if your CRM has an open API, we can connect it. The scoreboard ends at booked jobs.
05 Budget follows booked jobs. Every month we move spend toward the campaigns and service lines booking jobs, and away from the ones filling a lead count. If the board is full, we tell you to throttle.

What you get each month: spend, quotable leads, booked jobs, revenue, and cost per booked job, by channel and job type. If a job can't be matched to a lead, it shows up on the report with the reason. Usually it's a missing phone number.

Book a Call See Paid Ads → How Revenue Sync works →
The part other agencies put in fine print

What do you keep if you leave a plumbing marketing agency?

/01

Your accounts. Your card. Your data.

Ad spend goes on your card, straight to Google and Meta. No percentage of spend. One flat fee.

/02

Nobody's learning marketing on your account.

No rookie handoff after the sales call. Average tenure of a DUO campaign manager: 5+ years.

/03

You can leave. That's the deal.

Month-to-month, always. No cancellation maze. You stay because it works. And everything leaves with you.

/04

You'll never chase us for an answer.

People who know your name, answer same-day, and walk your numbers with you every month.

The Plumbing Playbook

What should a plumbing marketing agency actually do?

A burst pipe at 10pm goes to whoever looks legitimate first. A repipe gets researched. The system has to win both, then show which ads booked the repipes and which booked the drain cleans.

/01

How do homeowners search for a plumber?

Two ways that behave nothing alike. Emergencies convert in minutes, at any hour, to whoever shows up first with reviews and a Google Guaranteed badge. Planned work like repipes, water heaters, and sewer lines gets researched for weeks.

Emergency searches look like "emergency plumber near me," "burst pipe repair," or "plumber open now." They come from a phone and convert in minutes. Planned searches like "water heater replacement cost," "repipe estimate," or "sewer line inspection" are compared and researched. We cover both with Local Service Ads for emergencies, Google Search for planned work, and a Google Business Profile loaded with recent reviews and fast response times.

/02

What makes plumbing marketing different?

Speed matters more here than in any other trade. A homeowner with a burst pipe at 10 PM is not comparing portfolios. Your position, review count, and Google Guaranteed badge decide who gets the call.

Three things decide the emergency call: where you sit in results, how many reviews you have, and whether you carry a Google Guaranteed badge. Underneath that, water heater installs, whole-home repipes, sewer line replacements, and new construction plumbing are high-ticket jobs that need a different message, different pages, and retargeting. Fast companies run both games at once.

/03

Which plumbing jobs actually grow the business?

Repipes, sewer line replacements, water heater installs, and new construction. Drain cleans pay the bills, but a whole-home repipe runs $4,000 to $15,000 and up.

We go after those jobs directly with campaigns for "whole house repipe" and "tankless water heater installation," plus pages that answer cost, timeline, warranty, and financing. Every call gets graded quotable or junk so you can see which ads brought the repipes and which brought the drain cleans.

Case Studies

Which results on this page can you verify?

Here’s what happens when the system is built right. Watch the stories, then call them if you want to verify it yourself.

SHIELD Mechanical logo 1,000% map pack ranking improvement SHIELD Mechanical HVAC · Camdenton, MO On a deliberately small budget View case study → Rocket Moving logo 4:1 on ad spend Rocket Moving Moving · Los Angeles, CA 30% of visitors became a lead View case study → GreenCal logo $1,500 to $600 cost per quotable lead GreenCal Roofing, Solar & Painting · California Three services on one seasonal rotation View case study →
Want to check the work before you hire? There isn't a named plumbing case study on this page. If we have a plumbing client who's willing to take the call, we'll make the introduction. If we don't, we'll say so and walk the monthly report instead. Get a Referral
More From The Brick

What should you read next on plumbing marketing?

See all Plumbing articles →
Plumber's hands tightening pipe fittings in a cramped utility space with foil insulation behind the work. Photo by Anıl Karakaya on Pexels. Best Plumbing Marketing Agencies for Booked Revenue Grant · Sep 28, 2026 Plumbing Marketing Teardown: From $183 Leads to $74 Plumbing Marketing Teardown: From $183 Leads to $74 Grant · Apr 8, 2026 The Brick #028: Your LSAs Just Moved Into Google Ads. Here's How to Run Them. The Brick #028: Your LSAs Just Moved Into Google Ads. Here's How to Run Them. Grant · Sep 8, 2026

Plumbing marketing agency questions

It runs the channels that make your phone ring: Local Services Ads, Google Search, your Google Business Profile, and your website. Then it proves which of them booked jobs. A good one separates emergency calls from planned work like water heaters and repipes, grades every lead, and reports cost per booked job, not cost per lead.

Paid ads management is $2,200 a month flat ($3,400 for two channels). Local SEO with Google Business Profile is $750 a month. We never take a cut of spend. Ad spend goes on your card. Every price is on the pricing page. Most plumbing companies we work with put $2,000 to $5,000 a month into ads, on their own card, depending on market and job mix.

Usually both. LSAs sit at the top with the Google Guaranteed badge and you pay per lead, which suits emergency calls. Google Search is where planned, high-ticket work gets researched. LSAs now run inside Google Ads, so they should be managed together, with every charged lead rated and reconciled to booked jobs monthly.

Every call and form gets tagged to its source, graded quotable or junk, and labeled by job type. Revenue Sync then pulls closed jobs and dollar values from your CRM back to the lead that started them. You see cost per booked job for each job type, so you can push budget toward the work you actually want.

No long contract. Month to month with 30 days' notice. Your Google Ads account, LSA profile, landing pages, and tracking are in your name. Ad spend goes straight to Google and Meta on your card. If you leave, everything leaves with you.

In plain terms

DUO Digital is a plumbing marketing agency for plumbing companies. We run Local Services Ads and Google Search as one system, for the first call on emergencies and for planned work like water heaters, repipes, and sewer lines. Every call is graded, and the monthly report is cost per booked job by job type.

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DUO

More booked plumbing jobs. Not more lead counts.

We’ll build a plan around your market, your service mix, and the kind of work you want more of.

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