The
Brick.

Every Tuesday — what matters, what changed, and what to ignore in trades marketing. In 5 minutes. Free. Subscribers get issues weeks before they hit the blog.

The Brick #033: Your Slow Website Is Costing You Jobs.
Latest Issue

The Brick #033: Your Slow Website Is Costing You Jobs.

Oct 19, 2026

23 Issues Every Tuesday 5-Min Read

Past Issues

The Brick #032: A Cheap Website Costs You the Jobs You Actually Want.

The Brick #032: A Cheap Website Costs You the Jobs You Actually Want.

Oct 19, 2026
The Brick #030: The SEO Work You Do in Fall Pays Off Next Summer.

The Brick #030: The SEO Work You Do in Fall Pays Off Next Summer.

Oct 5, 2026
The Brick #029: Your Q4 Playbook: Book the Winter Rush.

The Brick #029: Your Q4 Playbook: Book the Winter Rush.

Sep 15, 2026
The Brick #028: Your LSAs Just Moved Into Google Ads. Here's How to Run Them.

The Brick #028: Your LSAs Just Moved Into Google Ads. Here's How to Run Them.

Sep 8, 2026
The Brick #025: The 30-Day Playbook: Launch Google Ads That Pay Off in Booked Jobs.

The Brick #025: The 30-Day Playbook: Launch Google Ads That Pay Off in Booked Jobs.

Aug 18, 2026
The Brick #024: Make Your Own Cost-Per-Booked-Job Dashboard To See the Real Impact of Your Marketing Dollars

The Brick #024: Make Your Own Cost-Per-Booked-Job Dashboard To See the Real Impact of Your Marketing Dollars

Aug 11, 2026
The Brick #023: Leads Are a Vanity Metric. Booked Jobs Are the Scoreboard.

The Brick #023: Leads Are a Vanity Metric. Booked Jobs Are the Scoreboard.

Aug 4, 2026
The Brick #021: 5 Ways Your Website Is Losing You Booked Jobs Right Now.

The Brick #021: 5 Ways Your Website Is Losing You Booked Jobs Right Now.

Jul 22, 2026
The Brick #019: The Complete Review Machine. Rebuild It Around Four Metrics.

The Brick #019: The Complete Review Machine. Rebuild It Around Four Metrics.

Jul 8, 2026
The Brick #017: Your AI Search Visibility Audit. Where You Stand. What to Fix First.

The Brick #017: Your AI Search Visibility Audit. Where You Stand. What to Fix First.

Jun 24, 2026
The Brick #016: ChatGPT Ads Are Real Now. Five Things Home Services Needs to Know.

The Brick #016: ChatGPT Ads Are Real Now. Five Things Home Services Needs to Know.

Jun 16, 2026
The Brick #015: Your Q3 Reset Meeting. 60 Minutes. Step by Step.

The Brick #015: Your Q3 Reset Meeting. 60 Minutes. Step by Step.

Jun 10, 2026
The Brick #014: The Mid-Year Marketing Reset. Use H1 to Rebuild H2.

The Brick #014: The Mid-Year Marketing Reset. Use H1 to Rebuild H2.

Jun 3, 2026
The Brick #013: Your Marketing Isn't Broken. Your Org Chart Is.

The Brick #013: Your Marketing Isn't Broken. Your Org Chart Is.

May 27, 2026
The Brick #010: The Summer Sprint

The Brick #010: The Summer Sprint

May 6, 2026
The Brick #009: The March Reset

The Brick #009: The March Reset

Apr 29, 2026
The Brick #007: What SaaS Knows About Growth That The Trades Don't

The Brick #007: What SaaS Knows About Growth That The Trades Don't

Apr 15, 2026
The Brick #006: What Capital Really Teaches About Scaling

The Brick #006: What Capital Really Teaches About Scaling

Apr 8, 2026
The Brick #005: Too Many Leads? Your Bottleneck Might Be Capacity

The Brick #005: Too Many Leads? Your Bottleneck Might Be Capacity

Apr 1, 2026
The Brick #004: How Real Operators Think About Marketing Spend

The Brick #004: How Real Operators Think About Marketing Spend

Mar 25, 2026
The Brick #002: Growth ≠ Scale — Why Bigger Isn't Always Better

The Brick #002: Growth ≠ Scale — Why Bigger Isn't Always Better

Mar 11, 2026
The Brick #001: Why Most Home Service Businesses Stall (And How Not To)

The Brick #001: Why Most Home Service Businesses Stall (And How Not To)

Feb 25, 2026

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