The fall rush is a few weeks out. Heating-season demand is coming, and the contractors who win it are the ones setting up in September, not scrambling in November.
From the team at DUO
Q4 is where a good year is won or lost, and the difference is almost never the ad. It is whether you planned the spend around booked revenue and could actually catch the rush. We don’t count leads. We count booked jobs, so we build your Q4 plan around cost per booked job, get the campaigns live before the peak, and make sure the phone gets answered. If you want the plan built with you before the cold hits, we will do it.
Have DUO build your Q4 plan →Do this next
- ☐Set the Q4 budget off revenue (5 to 10%) and pick one metric to judge every channel: cost per booked job.
- ☐Send heating-season tune-up reminders to your customer list this month, and finalize the fall offer bundle.
- ☐Get seasonal campaigns live now, while lead costs are lower ahead of the peak.
- ☐Confirm after-hours call coverage, and same-day proposals with financing, are in place before the peak.
- ☐Put one monthly reconciliation on the calendar: spend versus booked jobs by channel. Push memberships on every winter call.
