Landscaping Arizona

Desert Springs Pools

Desert Springs Pools (DSP) is a pool and landscaping company looking to scale with a real system behind their growth — not just one-off ads. Duo deployed the full Build package end to end: Google Ads, Meta Ads, LSA, GBP optimization, lead nurturing, and a multi-offer testing strategy that uncovered a game-changing value reframe. Instead of discounting, we showed buyers they could get a new pool starting at $469/month — and it transformed how leads came in. The result: $2.8M in pipeline and 80 leads per month in the first five months.

Be Found → Be Seen → Be Chosen → Be Booked

Google Ads Meta Ads Local Service Ads

Google Reviews 5.0

Trustpilot 5.0

Project Snapshot

/01 What Was
Broken

Running a single Facebook ad with one offer — no testing, no system, no insight into what was actually working.
Growing sales team that needed consistent, qualified pipeline to stay productive and justify the scale.
No structured approach to Google — missing out on high-intent search traffic from homeowners actively looking for pool builders.
Lead quality was unpredictable — no way to filter for qualified homeowners who could actually afford the project.
Great content being produced but no paid amplification strategy to get it in front of the right audience.

/02 What We
Built

The full Duo Build package — Google Ads, Meta Ads, LSA, GBP optimization, and lead nurture for both new and previous leads.
A multi-offer testing strategy across Meta that uncovered a value reframe: "Get a new pool starting at $469/month" — no discount, just a smarter way to present the price.
A full Google suite capturing high-intent demand from homeowners actively searching for pool and landscaping services.
Paid amplification behind their existing organic content to create a full-funnel brand presence.
A system that consistently delivered 80+ leads per month with a 45% qualified rate — real homeowners who could afford the project.

/03 What We
Used

Google Ads (Full Suite — CPC, LSA, PMax)Meta Ads (Full Suite — Multi-Offer Testing)Google Business Profile OptimizationLanding Page Design & DevelopmentLead Nurture (New + Previous Leads)Offer Strategy & Value Reframe TestingTracking & Reporting

Desert Springs Pools

Project Snapshot

5 Stars Across the Board.

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