Case Study

1 in 6 leads was quotable. 32:1 on ad spend.

Desert Springs Pools & Spas · Las Vegas, NV · January to July 2026

Measured against booked revenue in their own CRM. Not pipeline, not a projection, and every dollar traced back to the ad that started it.

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The Meta ad DUO ran for Desert Springs Pools offering a new Las Vegas pool from $449 a month

The whole funnel, tracked

01 32:1 Return on ad spend booked revenue, not pipeline

02 1 in 6 Leads that were quotable graded, not guessed

03 $449/mo The number that moved it no discount offered

What we ran

Everything, on one system.

Flat fee. Ad spend on their card, straight to Google and Meta. No percentage of spend, month-to-month from day one.

Ads Website Local SEO

The story

One ad and a growing sales team with nothing to sell.

01 · What was broken

One Facebook ad, no system behind it

One ad, one offer, no presence on Google and no way to see which half of the spend was working. Meanwhile the sales team kept growing. Nobody could tell a serious buyer from a tire kicker until someone had already driven out to the house.

02 · What we built

The full engine, tracking wired first

Search, Performance Max and Local Service Ads to catch the homeowners already looking. Meta running multi-offer tests to build demand ahead of the season. Google Business Profile cleaned up so the map pack stopped leaking calls. Every lead captured and graded before a dollar of budget moved.

03 · What the numbers did

Five in six filtered out. One in six worth a truck roll.

Only one lead in six was quotable. That sounds like a loss until you remember the other five used to cost a sales visit each. Now the budget moves every month toward whatever is producing signed contracts.

The idea that moved it

We didn’t drop the price.
We changed the number people saw.

Every pool builder in Las Vegas discounts in the shoulder season. It trains the market to wait and it comes straight out of the margin.

So we tested the opposite across Meta. Same pool, same margin, presented as a monthly number. Buyers arrived already knowing roughly what they were signing up for.

A new pool starting at $449 per month No discount offered.

Desert Springs Pools & Spas completed pool build, Las Vegas

“We already sold more jobs in the first seven months of this year than we did all of last year. Honestly, the difference is what we’ve done with DUO.”

Jake DesJardins · Owner, Desert Springs Pools & Spas