Roofing Omaha, NE

Moose Roofing

Moose Roofing is one of the largest residential roofing companies in Omaha and Nebraska — but after cycling through multiple agencies, they still hadn't found a partner that could deliver consistently. Duo came in, ran rapid hero testing that proved team photos outperformed everything else, dialed in the full Google suite, and built a system that's been a home run ever since. The result: 18% conversion rates, a 4:1 ROAS, and a steady stream of high-quality residential leads month after month.

Be Found → Be Seen → Be Chosen → Be Booked

Google Ads Local Service Ads Performance Max

Google Reviews 5.0

Trustpilot 5.0

18% Conversion Rate Across Campaigns

4:1 Return on Ad Spend

Consistent High-Quality Lead Flow

Team Photo Hero That Outperformed Everything

"You can tell they genuinely care about ongoing performance and continuous improvement, not just setting things up and disappearing. The consistent support gives us a lot of confidence in our marketing efforts. Highly recommend Duo Digital if you're looking for real, ongoing partnership."

Natalie Nicole Moose Roofing

Project Snapshot

/01 What Was
Broken

Had been through multiple agencies — none could produce predictable, long-term results.
Landing page heroes were generic — stock photos of Omaha skylines and rooftops that looked like everyone else.
One of the biggest teams in the market but that advantage wasn't showing up anywhere in the marketing.
Getting a mix of repair leads and residential jobs when the goal was to focus on higher-value residential projects.
No structured testing process to figure out what was actually converting and why.

/02 What We
Built

Rapid hero testing that proved team photos dramatically outperformed skyline shots, roof imagery, and every other creative direction — a breakthrough insight Duo now applies across accounts.
A landing page experience built around Moose's biggest differentiator: a large, professional team with strong local brand presence.
The full Google suite — CPC, LSA, Performance Max, AI Max, and YouTube — all working together to capture residential demand.
Google Business Profile optimization to strengthen local visibility and trust signals.
Campaign structure designed to filter for residential projects and push repair traffic out of the pipeline.

/03 What We
Used

Google Ads (CPC, AI Max, Performance Max)Local Service Ads (LSA)YouTube AdsGoogle Business Profile OptimizationLanding Page Design & DevelopmentHero & Conversion Rate TestingTracking & Reporting

Moose Roofing

Project Snapshot

5 Stars Across the Board.

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