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Moose Roofing · Omaha, NE · February to July 2026
One of the largest residential roofers in Nebraska, after a string of agencies that never produced a predictable month. No revenue figure here yet. Their quote data is still being rebuilt and we would rather show nothing than show something we cannot stand behind.
Flat fee. Ad spend on their card, straight to Google. No percentage of spend, month-to-month from day one.
Moose had cycled through agency after agency without ever getting a month they could plan around. The pages ran Omaha skylines and stock rooftops that looked like every other roofer in the market, and repair calls kept diluting a pipeline meant for full residential jobs.
We tested creative against creative instead of arguing about it, then rebuilt the landing pages around what won. Search, Local Service Ads, Performance Max, AI Max and YouTube all pointed at residential demand, with campaign structure built to push repair traffic out.
Nearly one in five clicks became a lead, campaign wide rather than on a cherry-picked campaign, and the account has held 4:1 since. The number Moose cares about is harder to put on a page. The months stopped being a surprise.
Every roofer in Omaha runs the same shot: a finished roof, a skyline, a truck. So we tested against it. The version that beat everything was a photograph of the crew.
Being one of the biggest teams in the market was Moose’s real advantage. It just was not showing up anywhere in the marketing.
“You can tell they genuinely care about ongoing performance and continuous improvement, not just setting things up and disappearing. The consistent support gives us a lot of confidence in our marketing efforts.”
Natalie Nicole · Moose Roofing
We’ll introduce you to a roofer running the same system and step out of the conversation.
Thirty minutes, straight answers. If we’re not the right move for your market, we’ll tell you.
Book a CallNo hostages. · No juniors. · Month-to-month
