The Short Version
TL;DR
→Ask ChatGPT, Perplexity, and Gemini two questions about your business. Screenshot the answers. Then paste them into Claude and let it build your gap list in one prompt.
→The fast fixes: claim Bing Places (ChatGPT pulls from Bing, not Google), have Claude run your NAP audit, and rewrite your review request script for service-specific content.
→The compounding fixes live on your website — 44% of AI citations come from the first paragraph. And if your site is platform-built, everything above has a ceiling no prompt can raise.
AI Is Already Answering for You
Two years ago, roughly 6% of homeowners touched AI on the way to hiring a contractor. BrightLocal’s 2026 data puts it at 45% — nearly half of your prospects now hear a version of your company from a model before they ever see your website, your reviews, or your ads. The version they hear was assembled from whatever signals the model could parse: directories, reviews, your site’s HTML. If those signals are inconsistent or unreadable, the model guesses. Or worse, it recommends someone else with cleaner data.
45% of homeowners now start their home services search in an AI engine.
BrightLocal 2026 consumer survey via MarketingCode
Sources: BrightLocal 2026 via MarketingCode · Position Digital — 2026 AI SEO Statistics
From the team at DUO
This is the test we run on prospect calls. Steps 1–7 below are the fast fixes — any team can ship them this week. Step 8 is the ceiling. If your site is platform-built, it’s capped no matter how many prompts you paste into Claude. We build custom-coded home services websites findable for the future. Want us to run the deep audit and scope what a rebuild costs? We’ll do it.
Have DUO run the deep audit →Phase 1 — Run the Test (5 Minutes)
1Ask AI about your business in three engines. In ChatGPT, Perplexity, and Gemini, ask two questions: “Tell me about [Company] in [City].” and “I need [service] in [city]. Who should I call?” Screenshot every answer.
2Have Claude diagnose the gaps for you. Paste the answers into Claude with: “Here’s what AI said about my business. Here’s the truth: [your services, city, differentiators]. Give me every gap in four buckets — wrong facts, missing signals, wrong brand, missing from recommendations.” Your fix list, done in one prompt.
Phase 2 — Fix the Signals (This Week)
3Claim Bing Places and fill it completely. ChatGPT pulls from Bing, not Google. 30 minutes. Match every field to your Google Business Profile. This single move closes half your gaps from Step 2.
4Let Claude run your NAP audit. Prompt: “Compare my business info across Google, Yelp, Angi, BBB, and my website [paste URLs]. Find every inconsistency in name, address, phone, hours.” Fix each mismatch. Ambiguity is what makes AI skip you.
5Rewrite your review request script — have Claude do it. Paste your current script. Ask Claude to rewrite it so customers mention the specific service and neighborhood. Service-specific review content is what AI actually reads when someone asks “who’s the best [trade] in [city].” If you rebuilt your review machine around the four metrics two weeks ago, this plugs straight into it.
Phase 3 — Fix the Site (Compounding)
6Rewrite your homepage first paragraph. 44% of AI citations come from paragraph one (Position Digital 2026). Prompt Claude: “Rewrite my homepage first paragraph so AI can answer what we do, where, for whom, and what makes us different — from just this paragraph.” Ship the new version.
7Have Claude audit your site’s AI-legibility. Paste your homepage URL into Claude. Prompt: “Read this site the way an AI model would. What’s easy to parse, what’s not? What would you change first?” Real audit, one prompt.
Step 8 — the one you can’t outsource
Face the platform question.
No prompt fixes this one. It’s a build decision.
If your site is on Wix, Squarespace, or heavy-plugin WordPress, the fixes above have a ceiling. Platform sites render as JavaScript AI struggles to parse. Custom-coded sites render as clean semantic HTML AI reads natively. Your findability ceiling is set by the tech, not the effort.
Do this next
- ☐Phase 1: Ran the AI test in three engines. Claude gave you the four-bucket gap list.
- ☐Phase 2: Bing Places claimed and filled. NAP mismatches fixed. Review request script rewritten for service-specific content.
- ☐Phase 3: Homepage first paragraph rewritten. Claude’s site audit read. Honest answer on the platform question.
