The Short Version
TL;DR
→Google emails a single 14-day warning before your account switches. Historical LSA reports do not transfer. Export them now.
→After the switch, manual bidding is gone and automation runs the account. Track a booked job (or qualified call) as the conversion, or the algorithm will buy more of the wrong thing.
→Set one campaign-level target CPA off cost per booked job. Split service lines with different job values. Convert weekly budgets to daily. Do not panic-yank spend in the first slow weeks.
Start Here: 60 Seconds
Answer these four honestly. Count your yes’s.
1Have you exported your full LSA history (lead records, monthly cost per lead by service, disputes) to a spreadsheet? It disappears after migration.
2Do you have an active Google Ads account, with the LSA admin inbox watched for the 14-day migration notice?
3Is conversion tracking live and firing on a booked job or a qualified call, not just a raw lead count?
4Do you know the target CPA you want Google to optimize toward, and is it based on cost per booked job, not cost per lead?
0 yes: you are not ready. Start at section 01. 1–3 yes: partial. Close the gaps before your date. All 4 yes: you are ahead of almost every contractor on the list.
Why It Matters
After the switch, manual bidding is gone and Google’s automation runs the account. Automation is only as smart as the signal you feed it, and it cannot infer your booked-job economics from a raw lead count. Everything below is about walking into that handoff with your data saved, your tracking honest, and your target set on the number that pays you.
Google sends one 14-day warning before your account switches. Miss it and you migrate cold.
LSA to Google Ads migration — admin notice
The Do’s and Don’ts
01 — Your Data and Access: Do This Before the Switch
Do
✓Export every LSA report now: lead history, monthly cost per lead by service, disputes, benchmarks
✓Confirm you have an active Google Ads account; Google needs one to move your campaigns
✓Watch the LSA admin inbox. Google emails a single 14-day warning before your migration date
Don’t
✗Assume the data carries over. Historical LSA reports do not transfer, period
✗Wait for a loud announcement. The 14-day email is the only warning, and it is easy to miss
✗Let a stale admin email be the single point of failure on a channel you depend on
02 — Conversion Tracking: So Automation Bids Toward Jobs
Do
✓Track a booked job, or a qualified call, as your conversion so bidding chases revenue, not ring volume
✓Keep measuring bookings and revenue outside the platform; a cheap lead is not a good lead
✓Fire a test lead and confirm it lands in Google Ads before the switch flips
Don’t
✗Let the account optimize to “leads” or an undefined “conversion.” It will buy more of the wrong thing
✗Trust raw lead count as your success metric once bidding is automated
✗Enter automated bidding with broken or missing tracking. That is how accounts quietly bleed
03 — Bidding and Budget: Under the New Automated Target
Do
✓Set one campaign-level target CPA based on cost per booked job
✓Split different service lines, like siding, roofing, and painting, into separate campaigns if they need different targets
✓Convert your weekly budget to daily (weekly divided by 7) and swap out any BBB callouts, which are being removed
Don’t
✗Treat the target CPA as a hard ceiling. It is a goal Google optimizes toward, not a cap it cannot cross
✗Panic-yank the budget in the first slow weeks. You will only reset the algorithm’s learning
✗Run siding, roofing, and painting on one blended target if their job values are very different
The bottom line
Automated bidding is only as smart as the signal you feed it.
The contractors who come out of this migration ahead are the ones already measuring booked jobs, not leads.
Everyone else hands Google the wheel and hopes. The booked-job dashboard and why leads are a vanity metric are the setup for this handoff.
From the team at DUO
The migration hands your bidding to Google’s automation, and automation only wins if you feed it booked jobs instead of raw leads. That is the whole system we have been building in The Brick for a month. We don’t count leads. We count booked jobs, so we prep the account before the switch, wire the conversions that matter, and set a target CPA off real job economics. Want us to make your account migration-ready before your date hits?
Get my account migration-ready →Do this before your date
- ☐Export your full LSA history to a spreadsheet today. It vanishes after migration.
- ☐Confirm your Google Ads account exists and the LSA admin email is monitored for the 14-day notice.
- ☐Verify conversion tracking fires on a booked job or qualified call, not just a click. Test one lead.
- ☐Write down your baseline: current cost per lead, cost per booked job, monthly budget, lead volume.
- ☐Decide your target CPA off booked jobs, split service lines with different job values into their own campaigns, and convert weekly budgets to daily.
