The Brick October 26, 2026

The Brick #034: The 90-Day Plan to Fix Your Website and SEO Before Summer Hits.

By Grant McNaughton, Co-Founder, DUO Digital
The Brick #034: The 90-Day Plan to Fix Your Website and SEO Before Summer Hits.

Local SEO takes about three to six months to move, and competitive markets take longer. That is exactly why you start in the winter: the work you do over the next 90 days is what has you ranking when demand peaks next summer. From measuring where you stand to compounding your lead for good, below are nine steps across three phases that you can follow along.

From the team at DUO

We build custom-coded sites that load fast, read cleanly to Google and AI, and give every service its own page, then we run the SEO on top so you are findable when it counts. The 90 days you spend now is the ranking you get next summer. If you would rather not run it alone, we will build the plan with you and do the heavy lifting.

Have DUO build your 90-day plan →

Do this next

  • ☐Baseline your site this week: PageSpeed on mobile, and search your service plus city to see where you rank.
  • ☐Complete every field on your Google Business Profile and add fresh photos.
  • ☐Build or rewrite a dedicated page for each money service, answering what customers actually ask.
  • ☐Fix your speed, add schema, and validate it. If mobile still fails, scope a rebuild.
  • ☐Start a weekly review habit and a monthly Search Console check, and hold both through winter.
Grant McNaughton
Written by

Grant McNaughton

Co-Founder · DUO Digital

Grant is a co-founder of DUO Digital, where he helps home service businesses tie their marketing back to booked revenue. He writes about what actually moves the needle for trades companies.

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