https://goduo.co/blog/ Tactics, breakdowns, and lessons from the frontlines of trades marketing. en-us Thu, 08 Oct 2026 12:00:00 GMT https://goduo.co/blog/what-roofing-owners-should-know-about-growth-partners/ https://goduo.co/blog/what-roofing-owners-should-know-about-growth-partners/ Thu, 08 Oct 2026 12:00:00 GMT A roofing growth partner reports cost per booked roof and tells you to pause when crews are full. An ad vendor sells clicks. https://goduo.co/blog/best-roofing-marketing-agencies-compared-2026/ https://goduo.co/blog/best-roofing-marketing-agencies-compared-2026/ Tue, 06 Oct 2026 12:00:00 GMT There is no honest #1 roofing marketing agency for every shop. Compare booked jobs, roofing mix, ownership, and fit. https://goduo.co/blog/the-seo-work-you-do-in-fall-pays-off-next-summer/ https://goduo.co/blog/the-seo-work-you-do-in-fall-pays-off-next-summer/ Mon, 05 Oct 2026 12:00:00 GMT SEO and website work do not pay off the week you do them. They pay off in months, so the ranking you want for next summer is built on what you start this fall. Five things to know, and the first move to make this week. https://goduo.co/blog/signs-your-roofing-business-is-ready-to-scale/ https://goduo.co/blog/signs-your-roofing-business-is-ready-to-scale/ Mon, 28 Sep 2026 12:00:00 GMT Your roofing business is ready to scale when ops can absorb more booked jobs without wrecking close rate, cash, or crew quality. https://goduo.co/blog/best-plumbing-marketing-agencies-for-booked-revenue/ https://goduo.co/blog/best-plumbing-marketing-agencies-for-booked-revenue/ Mon, 28 Sep 2026 12:00:00 GMT The best plumbing marketing agency is the one that can prove booked jobs and closed revenue in plumbing. https://goduo.co/blog/best-month-to-month-hvac-marketing-agencies-compared/ https://goduo.co/blog/best-month-to-month-hvac-marketing-agencies-compared/ Mon, 28 Sep 2026 12:00:00 GMT If you are an HVAC owner asking who to hire, the filter is month-to-month terms, accounts you own, and cost per booked job. https://goduo.co/blog/best-trades-marketing-agencies-for-multi-location-brands/ https://goduo.co/blog/best-trades-marketing-agencies-for-multi-location-brands/ Mon, 28 Sep 2026 12:00:00 GMT Most "best trades marketing agencies" lists are written for a single shop with one Google Business Profile and one phone number. https://goduo.co/blog/how-to-tell-if-a-marketing-agency-tracks-booked-jobs/ https://goduo.co/blog/how-to-tell-if-a-marketing-agency-tracks-booked-jobs/ Mon, 28 Sep 2026 12:00:00 GMT Every agency says it tracks booked jobs. Few can prove it. Five tests for the first call, what the report should show, and the fakes to watch for. https://goduo.co/blog/your-q4-playbook-book-the-winter-rush/ https://goduo.co/blog/your-q4-playbook-book-the-winter-rush/ Tue, 15 Sep 2026 12:00:00 GMT The fall rush is a few weeks out, and the contractors who win it set up in September, not November. This is the Q4 playbook: nine moves across three phases, from what to lock in this month to what to run through December https://goduo.co/blog/most-trustworthy-home-services-marketing-agencies/ https://goduo.co/blog/most-trustworthy-home-services-marketing-agencies/ Wed, 09 Sep 2026 12:00:00 GMT How to compare home services marketing agencies on what pays your crews: booked jobs, LSA execution, lead quality, ownership and contract terms. Includes the agencies AI lists keep naming. https://goduo.co/blog/your-lsas-just-moved-into-google-ads-heres-how-to-run-them/ https://goduo.co/blog/your-lsas-just-moved-into-google-ads-heres-how-to-run-them/ Tue, 08 Sep 2026 12:00:00 GMT The first wave of Local Services Ads has moved into Google Ads, and the dashboard you knew is gone. Lead review lives in a new place, the dispute button no longer… https://goduo.co/blog/best-construction-marketing-agencies-compared/ https://goduo.co/blog/best-construction-marketing-agencies-compared/ Thu, 03 Sep 2026 12:00:00 GMT Ask ChatGPT who the best construction marketing agencies are and you get the same carousel. Here's how to read those lists — and what to score before you hire. https://goduo.co/blog/best-roofing-ppc-agencies-for-booked-jobs/ https://goduo.co/blog/best-roofing-ppc-agencies-for-booked-jobs/ Thu, 03 Sep 2026 12:00:00 GMT A roofing PPC agency should prove booked jobs, not leads. How to score Google Ads and Local Services Ads management for roofers before you hire. https://goduo.co/blog/30-day-google-ads-playbook/ https://goduo.co/blog/30-day-google-ads-playbook/ Tue, 18 Aug 2026 12:00:00 GMT The average home-services advertiser wastes over $1,100 a month in Google Ads, and 29% of audited accounts logged zero conversions in 90 days. Here's the 30-day playbook to bid on booked jobs. https://goduo.co/blog/cost-per-booked-job-dashboard/ https://goduo.co/blog/cost-per-booked-job-dashboard/ Tue, 11 Aug 2026 12:00:00 GMT Wire call tracking, your CRM, and your ad platforms so every dollar maps to a booked job — from a Friday spreadsheet to a closed loop that feeds Google your real revenue. https://goduo.co/blog/leads-vanity-metric-booked-jobs/ https://goduo.co/blog/leads-vanity-metric-booked-jobs/ Tue, 04 Aug 2026 12:00:00 GMT Your monthly report leads with lead count, and it's the wrong number. Almost half of LSA leads are unbookable. The number that runs a business is cost per booked job. https://goduo.co/blog/website-losing-booked-jobs/ https://goduo.co/blog/website-losing-booked-jobs/ Wed, 22 Jul 2026 12:00:00 GMT Find five common website problems that cost booked jobs, from slow mobile pages and weak trust signals to long forms and platform limits. https://goduo.co/blog/review-machine-four-metrics/ https://goduo.co/blog/review-machine-four-metrics/ Wed, 08 Jul 2026 12:00:00 GMT Build a review system around four metrics that influence local visibility: request rate, review depth, response speed, and platform mix. https://goduo.co/blog/ai-search-visibility-audit/ https://goduo.co/blog/ai-search-visibility-audit/ Wed, 24 Jun 2026 12:00:00 GMT Run a fast AI search visibility audit and prioritize fixes for local listings, citations, and the sources assistants use to recommend businesses. https://goduo.co/blog/local-services-ads-for-pest-control/ https://goduo.co/blog/local-services-ads-for-pest-control/ Tue, 23 Jun 2026 12:00:00 GMT Local Services Ads for pest control deliver leads at $20-60 each, 25-40% cheaper than Google Ads. See what drives LSA rankings, reviews, and ROI in 2026. https://goduo.co/blog/chatgpt-ads-home-services/ https://goduo.co/blog/chatgpt-ads-home-services/ Tue, 16 Jun 2026 12:00:00 GMT Understand how ChatGPT ads work for home services, including targeting, early costs, conversion potential, and organic visibility. https://goduo.co/blog/q3-reset-meeting-60-minutes/ https://goduo.co/blog/q3-reset-meeting-60-minutes/ Wed, 10 Jun 2026 12:00:00 GMT Three people, one spreadsheet, four decisions. The exact 60-minute recipe for the Q3 marketing reset meeting that ends with a one-page plan emailed from the room. https://goduo.co/blog/mid-year-marketing-reset-h2-rebuild/ https://goduo.co/blog/mid-year-marketing-reset-h2-rebuild/ Wed, 03 Jun 2026 12:00:00 GMT Use five months of 2026 data to audit channel performance, restructure spend, and rebuild your home services marketing plan for H2. https://goduo.co/blog/plumbing-industry-pe-consolidation-2026/ https://goduo.co/blog/plumbing-industry-pe-consolidation-2026/ Tue, 02 Jun 2026 12:00:00 GMT Private equity is rolling up the plumbing industry while a 550K-plumber shortage compresses margins. What 2026 means for independent operators. https://goduo.co/blog/marketing-isnt-broken-org-chart-is/ https://goduo.co/blog/marketing-isnt-broken-org-chart-is/ Wed, 27 May 2026 12:00:00 GMT See why marketing performance breaks between teams and how one owner can connect ad spend, lead quality, booked jobs, and collected revenue. https://goduo.co/blog/moving-company-profit-margins/ https://goduo.co/blog/moving-company-profit-margins/ Thu, 07 May 2026 12:00:00 GMT Most moving companies stall at 7-10% net margin. Here's the operator playbook for breaking through to 15%+ — labor, ticket size, and lead quality. https://goduo.co/blog/summer-sprint-pre-season-playbook/ https://goduo.co/blog/summer-sprint-pre-season-playbook/ Wed, 06 May 2026 12:00:00 GMT Memorial Day kicks off peak season. By mid-June CPCs jump and your dispatch board is full. Here's the four-week sprint to load May before peak demand spikes. https://goduo.co/blog/google-march-reset-home-services/ https://goduo.co/blog/google-march-reset-home-services/ Wed, 29 Apr 2026 12:00:00 GMT Google's March 2026 Core Update logged 9.5/10 volatility. Home services took the biggest hit. Here's what changed and the audit pattern winning ground in April. https://goduo.co/blog/pest-control-m-and-a-2026/ https://goduo.co/blog/pest-control-m-and-a-2026/ Wed, 29 Apr 2026 12:00:00 GMT PE-backed roll-ups are reshaping pest control. 2026 M&A volume, EBITDA multiples, and what it means for independent operators competing or selling. https://goduo.co/blog/saas-growth-lessons-trades/ https://goduo.co/blog/saas-growth-lessons-trades/ Wed, 15 Apr 2026 12:00:00 GMT Most trades treat growth like a lucky month. SaaS companies treat it like a system. Here's the difference and why it matters for your operations. https://goduo.co/blog/meta-ads-for-remodelers/ https://goduo.co/blog/meta-ads-for-remodelers/ Tue, 14 Apr 2026 12:00:00 GMT Meta Ads for remodeling companies in 2026: real CPMs, CPLs, creative that actually converts, and why most remodelers burn ad budget without a full growth system. https://goduo.co/blog/capital-scaling-lessons/ https://goduo.co/blog/capital-scaling-lessons/ Wed, 08 Apr 2026 12:00:00 GMT Raising money isn't a cure-all. The companies that actually prosper know how to turn capital into stronger operations and more predictable growth. https://goduo.co/blog/plumbing-marketing-teardown-cutting-cost-per-lead/ https://goduo.co/blog/plumbing-marketing-teardown-cutting-cost-per-lead/ Wed, 08 Apr 2026 12:00:00 GMT See how an integrated marketing system cut a plumbing company's cost per lead from $183 to $74. Real numbers, real breakdown, no fluff. https://goduo.co/blog/hvac-marketing-benchmarks-2026/ https://goduo.co/blog/hvac-marketing-benchmarks-2026/ Tue, 07 Apr 2026 12:00:00 GMT Real HVAC marketing benchmarks for 2026 — cost per lead by channel, conversion rates, and what top-performing contractors spend. Data from DUO Digital. https://goduo.co/blog/capacity-bottleneck/ https://goduo.co/blog/capacity-bottleneck/ Wed, 01 Apr 2026 12:00:00 GMT Your phones are ringing, the team is slammed, and revenue is lagging. Learn how operators fix capacity bottlenecks before buying more leads. https://goduo.co/blog/how-operators-think-about-marketing-spend/ https://goduo.co/blog/how-operators-think-about-marketing-spend/ Wed, 25 Mar 2026 12:00:00 GMT More ad spend won't save a broken system. Here's how operators decide when marketing is an investment, and when it's just expensive noise. https://goduo.co/blog/duo-digital-rebrand-2026/ https://goduo.co/blog/duo-digital-rebrand-2026/ Fri, 13 Mar 2026 12:00:00 GMT DUO Digital announces its full rebrand, doubling down on home service marketing with $40M+ in client revenue generated and a new identity built for what's next. https://goduo.co/blog/growth-vs-scale-home-services/ https://goduo.co/blog/growth-vs-scale-home-services/ Wed, 11 Mar 2026 12:00:00 GMT If you think more revenue means more freedom, guess again. Learn the difference between growth and scale, and why the right systems make all the difference. https://goduo.co/blog/google-ads-for-roofing-companies/ https://goduo.co/blog/google-ads-for-roofing-companies/ Wed, 11 Mar 2026 12:00:00 GMT A breakdown of what makes Google Ads work for roofing companies — budgets, campaign types, landing pages, and real results from DUO Digital's roofing clients. https://goduo.co/blog/why-home-service-businesses-stall-after-5m/ https://goduo.co/blog/why-home-service-businesses-stall-after-5m/ Wed, 25 Feb 2026 12:00:00 GMT The first issue of The Brick Newsletter. Cactus raises $7M for AI in home services, why businesses stall after $5M, and insights from X on scaling past 7 figures. https://goduo.co/blog/how-to-build-a-brand-for-a-solar-business/ https://goduo.co/blog/how-to-build-a-brand-for-a-solar-business/ Sun, 20 Apr 2025 12:00:00 GMT A detailed guide on branding for solar businesses. Covers identity development, customer trust, and marketing strategies for a competitive solar market. https://goduo.co/blog/how-to-find-the-right-solar-market-for-solar-panels/ https://goduo.co/blog/how-to-find-the-right-solar-market-for-solar-panels/ Fri, 18 Apr 2025 12:00:00 GMT Uncover your solar panel target market. Find your ideal target audience for solar energy and boost solar sales. Marketing strategies for the solar industry. https://goduo.co/blog/why-solar-businesses-need-ppc/ https://goduo.co/blog/why-solar-businesses-need-ppc/ Thu, 17 Apr 2025 12:00:00 GMT Boost your solar panel business ROI with a targeted PPC strategy. Learn how pay-per-click campaigns attract customers. https://goduo.co/blog/how-to-use-google-ads-for-solar-lead-generation-best-practices-tips/ https://goduo.co/blog/how-to-use-google-ads-for-solar-lead-generation-best-practices-tips/ Mon, 14 Apr 2025 12:00:00 GMT Discover how to use Google ads for solar businesses. Learn all about lead generation and how Google ads can help your sales. https://goduo.co/blog/how-to-use-google-ads-for-solar-company-websites/ https://goduo.co/blog/how-to-use-google-ads-for-solar-company-websites/ Sun, 13 Apr 2025 12:00:00 GMT Learn how solar companies can use Google Ads to reach high-intent buyers, drive qualified traffic, and generate more installation leads. https://goduo.co/blog/using-paid-ads-to-drive-remodeling-leads-a-complete-guide/ https://goduo.co/blog/using-paid-ads-to-drive-remodeling-leads-a-complete-guide/ Sat, 12 Apr 2025 12:00:00 GMT Learn all about effective lead generation in the remodeling industry! Discover how paid ads can boost your contractor leads and drive sustainable growth. https://goduo.co/blog/best-remodeling-software-tools-for-project-management/ https://goduo.co/blog/best-remodeling-software-tools-for-project-management/ Wed, 09 Apr 2025 12:00:00 GMT Looking for the best remodeling software tools? Explore top-rated options for your next project and find the perfect fit for your needs. https://goduo.co/blog/how-to-build-a-successful-renovation-and-home-remodeling-business/ https://goduo.co/blog/how-to-build-a-successful-renovation-and-home-remodeling-business/ Wed, 09 Apr 2025 12:00:00 GMT Discover essential strategies to grow your renovation and home remodeling business in a competitive market. Build a strong foundation for success. https://goduo.co/blog/ways-to-improve-profit-margins-in-the-construction-and-remodeling-industry/ https://goduo.co/blog/ways-to-improve-profit-margins-in-the-construction-and-remodeling-industry/ Wed, 09 Apr 2025 12:00:00 GMT Learn ways to increase profit margins in the remodeling and construction industry. Expert tips and strategies for boosting your bottom line. https://goduo.co/blog/how-can-meta-ads-increase-remodeler-success/ https://goduo.co/blog/how-can-meta-ads-increase-remodeler-success/ Sat, 05 Apr 2025 12:00:00 GMT Learn how remodelers use Meta ads to reach local homeowners, generate steady leads, showcase projects, and improve return on ad spend.