DUO Digital
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DUO Digital × GreenCal

Website Redevelopment
Proposal

Prepared for GreenCal Construction · April 2026

01

The Opportunity

GreenCal's current website is a sales and marketing asset that isn't being fully leveraged. It can't be quickly updated to reflect new offers, optimized for search as Google's algorithm evolves, or aligned with active ad campaigns without going through a slow development process.

DUO will redevelop the GreenCal website using modern, code-first development — preserving the existing design, copy, and architecture — so the site becomes a fast, SEO-structured, and fully editable asset from day one.

02

What's Included

Phase 1 — Site Build

Full Site Rebuild

All existing pages rebuilt in clean, modern codeMobile-optimized, fast-loading codebaseImage optimization — compression, alt text, SEO-friendly naming

Technical SEO

XML sitemap & robots.txt configurationSchema markup — local business, services, reviewsCanonical tags to prevent duplicate contentOptimized title tags & meta descriptions

Analytics & Tracking

Google Analytics 4 implementationGoogle Tag Manager setupOpen Graph tags for social sharing

Search & Content

SEO content structure — headings, internal linking, hierarchyLocal SEO pages — service area & city targetingStructured data for rich results in Google SearchAlignment with existing ad campaigns & landing pages
Post-Launch

30-day revision window included after launch for adjustments and final polish.

Ongoing — Site Management

◆ Monthly site edits and content updates
◆ New page creation as needed — service areas, seasonal offers, new services
◆ SEO maintenance — meta updates, schema adjustments, content optimization as algorithms shift

Training — Internal Site Management

DUO will walk GreenCal through how to use the development tools to make basic edits, update content, and request new pages — so the team is never dependent on a developer or waiting on an agency for something simple.

GreenCal retains full access to the same tools DUO uses to manage and improve the site.

03

Service Breakdown

Exactly what you're getting — line by line.

Phase 1 — Site Build
15 deliverables
✓ Full HTML rebuild of all existing pages
✓ Mobile optimization
✓ Image optimization
✓ Page speed optimization
✓ Google Analytics 4 + Tag Manager
✓ Schema markup
✓ Title tags & meta descriptions
✓ XML sitemap & robots.txt
✓ Canonical tags
✓ Open Graph tags
✓ SEO content structure
✓ Local SEO page structure
✓ Structured data for FAQs & reviews
✓ Ad campaign alignment
✓ 30-day post-launch revision window
Ongoing — Monthly Management
5 items
✓ Monthly site edits & content updates
✓ New page creation
✓ SEO maintenance
✓ Hosting & security
✓ Performance monitoring
Training
3 items
✓ Walkthrough of editing tools
✓ How to request new pages
✓ Full access to DUO's tools
04

The SEO Advantage

Because the site is built with clean, modern code, every element that drives organic ranking — title tags, meta descriptions, schema markup, heading structure, page copy, internal linking — can be updated quickly and intentionally.

When Google shifts its local ranking signals, or when GreenCal adds a service or expands into a new market, the site reflects that within days. No dev tickets. No waiting.

For a business already generating meaningful organic revenue, this is a compounding advantage over time.

05

Investment

Option A — Own It $4,000 One-time
Full site build, delivered. + $300/month ongoing management. Year 1 total: $7,600
Option B — Spread It $1,000/mo × 6 months
Build + 6 months of ongoing management. No upfront cost. $6,000 total. Then $300/month ongoing after month 6

For context: the SEO fixes alone on your current platform — schema, location pages, technical work — would cost $1,500–$3,000 as a one-time project. This proposal includes all of that, plus the rebuild, plus unlimited future changes.

06

Ready to Move Forward?

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